We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.
You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.
Requirements
- 5+ years in SEO, with clear ownership of strategy and measurable commercial results
- Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
- Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
- Experience building authority through digital PR, original data or editorial partnerships
- Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
- Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
- Experience managing agencies, freelancers and cross-functional stakeholders
- Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)
Benefits
- 23 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
- Life Assurance
- My Culligan benefits -Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
Requires 5+ years in SEO, technical SEO expertise, content and entity strategy, digital PR, GEO or AI search experience, GA4, Google Search Console, enterprise SEO platform experience, and stakeholder management.
Key Responsibilities
- owning strategy
- building authority
- managing stakeholders
Skills & Tools
Google Analytics 4 (GA4), Google Search Console, Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor, ChatGPT, Microsoft Copilot, Gemini, Perplexity
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Wolverhampton, England, United Kingdom
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
- Generous parental leave
About Culligan UK limited
A water provider delivering filtration and hydration products and services to businesses and homes. — Industry: Manufacturing