At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.
What You Will Do
Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
Analyze the efficiency of campaigns and target audiences to enhance results.
Oversee budgets and track performance to meet advertising objectives.
Interact with clients and participate in pre-sale calls to build strong relationships.
Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.
What We Expect
Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;
You have experience with web subscription user acquisition.
Budget Management: Experience managing advertising budgets starting at $100,000 per month.
Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.
Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.
It’d Be Great If
You have a proven track record of building user acquisition processes for apps from scratch.
What's in it for you
Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
Exceptional compensation directly tied to your results.
Direct communication and ownership. No bureaucracy, no politics, just impact.
Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
Professional support. Language learning, sports, health insurance, laptop coverage, and more.
3+ years in mobile user acquisition, experience scaling UA on Meta/TikTok/Google, managing $100,000+/mo budgets, proficiency with AppsFlyer, Power BI/Tableau, Amplitude and Google Sheets, fluent English.
Key Responsibilities
- managing campaigns
- driving traffic
- analyzing performance
Skills & Tools
Apple Search Ads, Google Ads, Meta, TikTok, Google Sheets, AppsFlyer, Power BI, Tableau, Amplitude
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — Belgrade or London
- Languages: English
About Adapty
A SaaS company that provides tools to manage in-app purchases and paywalls for mobile apps. — Industry: Information Technology