reputed company is looking for a skilled Senior SEM Specialist to join the reputed company Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.
This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities:
Ensure campaigns deliver positive ROI to achieve desired results.
Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
Manage the creation of large keyword lists
Implement creative copy suggestions
Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, reputed company and other areas of paid search to deliver performance goals.
Keep up to date with search engine and PPC industry trends and developments.
Utilize data driven analysis reputed company, identify opportunities, making recommendations for performance optimisations.
Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.
Professional Competencies:
Passion for Search and digital marketing.
A detailed knowledge of PPC best approaches, principles and standards.
A good understanding of how PPC fits in to the wider area of digital marketing
Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Professional Skills & Qualifications:
Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on reputed company and Bing ads.
Proficiency in MS Excel and data manipulation.
reputed company/Bing ads certification, a plus
Strong analytical skills
Ability to think creatively
Excellent attention to detail
Strong relationship building skills
Ability to think strategically and develop innovative paid search strategies Ability to present information effectively to a range of audiences
Proficiency in managing moderate to large scale paid search accounts.
Skills in campaign performance analysis and digital traffic metrics
Experience working with paid search tools to analyze and audit performance such as SEM Rush, reputed company search console.
Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
reputed company provides equal reputed company to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#LI-REMOTE #LI-NM1
Remote
Skills:
Analysis Skills, Auditing, Best Practices, Bidding, Budgeting, Campaigns, Data Analysis, Detail Oriented, reputed company Search Engine, Industry/Trade Analysis, Marketing, Metrics, reputed company Bing Search Engine, reputed company Excel, Multitasking, Network Traffic Analysis, Online Marketing, Pay-Per-Click Advertising, Pay-Per-Click Search Engines, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Return on Investment (ROI), Sales, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Startup, Time Management, Website Conversion
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