Key Responsibilities:
Product Strategy and Vision:
Contribute to the Store Intelligence product vision and strategy set by the Product Director and own the vision and strategy for the location-based analytical product line, aligned with company goals, customer needs, and market trends.
Ensure the analytical product line is relevant and delivers value to key client segments including Manufacturers, Retailers, Distributors, Agentic Commerce and Digital Platform Providers, in partnership with the Trade Dimensions product line that supplies the underlying store reference data.
Define and communicate the roadmap for the analytical product line, ensuring alignment with the overall Store Intelligence roadmap, business objectives, and customer needs.
Cross-Functional Leadership and Collaboration:
Lead cross-functional product squads through influence, partnering with data scientists, engineers, designers, operations, and commercial teams to create a culture of collaboration, innovation, and accountability.
Provide product leadership, coaching, and subject-matter guidance to colleagues and delivery partners, while contributing to the continuous improvement of product management practices.
Market Analysis and Customer Engagement:
Analyze the location intelligence, retail analytics, and Gen AI markets to identify trends, client needs, portfolio gaps, growth opportunities, and competitive offerings.
Engage with customers, market teams, sales, and delivery stakeholders to understand how Store Intelligence analytics are used, gather feedback, and convert insights into product improvements and new offerings.
Product Development and Lifecycle Management:
Own the end-to-end product lifecycle for assigned Store Intelligence analytical capabilities (e.g. location analytics, Gen AI features, APIs, and partner/platform integrations), from discovery and business case through requirements, delivery, launch, adoption, and ongoing optimization.
Maintain and prioritize the product backlog; define clear requirements and acceptance criteria for analytical methods, user experience, APIs, performance, and delivery; and partner with engineering, data science, and design teams to deliver high-quality capabilities on time.
AI and Data-Driven Decision Making:
Drive the use of Gen AI, data, and analytics both within the products (e.g. natural-language querying, automated insights, agentic workflows) and in product decision-making, leveraging usage insights to iterate on products and enhance user experiences.
Establish and monitor key performance indicators such as adoption, usage, API consumption, insight accuracy, time-to-value, revenue, and customer satisfaction to measure product success and drive continuous improvement.
Stakeholder Communication:
Communicate product priorities, trade-offs, plans, risks, and results clearly to internal stakeholders, senior leadership, and external partners.
Collaborate with sales, marketing, market teams, and client delivery to shape packaging and positioning, support go-to-market plans and enable successful launches and adoption of Store Intelligence analytical offerings.
Experience: 7+ years of product management experience, including ownership of complex data, analytics, platform, or location-based products.
Subject Matter Expertise: Demonstrated experience building analytical or location intelligence products on top of reference data, including defining analytical use cases, integrating via APIs and platforms, and applying Gen AI to data products; working familiarity with store and location reference data sourcing, harmonization, and quality.
Product Leadership: Proven ability to lead through influence, align diverse stakeholders, manage trade-offs, and guide cross-functional teams in a dynamic, fast-paced environment.
Technical Acumen: Strong understanding of data products, APIs, analytics, Gen AI and LLM-based applications, geospatial data, data science, software development processes, and relevant NIQ platforms and operational workflows.
Strategic Thinking: Ability to think strategically, analyze market trends and translate insights into actionable product plans.
Communication Skills: Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders.
Customer Focus: Demonstrated commitment to understanding stated and unstated customer needs and delivering solutions that exceed expectations.
If you are passionate about building innovative location intelligence and Gen AI-enabled analytical products on NIQ’s Store Intelligence data, turning complex data into customer value, and leading cross-functional delivery through influence, we invite you to apply for this exciting opportunity.
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles:
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the
We are seeking an experienced and outcome-oriented Senior Product Manager to drive the design and delivery of the analytical products within NIQ’s Store Intelligence portfolio – the location intelligence, Gen AI-enabled, and API/platform capabilities built on top of NIQ’s retail store reference data. As the Senior Product Manager for NIQ Store Intelligence, you will translate customer and business needs into a clear product roadmap and prioritized requirements for your product line, contributing to the overall Store Intelligence strategy; partner closely with engineering, data science, design, operations, and commercial teams; and deliver scalable, data-driven solutions that are continuously refreshed and available to clients. This role requires strong product judgment, cross-functional influence, and a practical understanding of Gen AI, geospatial and location analytics, data products and APIs, technology frameworks, and modern product development practices.
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