• At Wpromote, our Senior Media Planners turn B2B strategy into media plans that perform. Reporting to the Senior Director, B2B Strategy, this role owns the media plan for a portfolio of B2B clients: building the channel mix, managing budgets and pacing, and translating strategic direction into recommendations the activation teams can execute
• You’ll work alongside a strategist who sets the overall direction and leads the client relationship, and you’ll be the person who makes sure the plan behind that direction is sound, data-backed, and moving
• B2B media is different. Buying committees, long sales cycles, small target account lists, and success measured in pipeline rather than purchases all change how you plan
• Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
• Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
• Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
• Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
• Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
• Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
• Monitoring pacing and performance trends, flagging risks and opportunities early
• Leading testing and learning initiatives across channels and documenting what the team learns
• Developing cross-channel performance forecasts to set expectations and inform planning
• Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
• Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance
• Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact
• Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for
• Contributing to new business efforts, including RFP responses and prospect audits
• Building expertise in client industries, buyer journeys, and the B2B media landscape
• Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don’t
• Staying current on emerging platforms, B2B media trends, and best practices
Benefits
• Half-day Fridays every Friday
• 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
• 401(k) with company matching
• Free, confidential Employee Assistance Program
• Free weekly virtual workout classes
• 100% paid parental leave policy for birth, adoption, and foster placement
• Medical and dependent care FSAs
• LinkedIn learning and access to internal training and development
• Unlimited PTO
• Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
• Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
• Wprotege mentorship program