As an Experiential Storyteller, you will be responsible for creating and executing captivating, immersive, interactive, and scalable event experiences. This role creates engaging experiences for event attendees, that leave a lasting impact fostering brand awareness and product learning. This role requires mastery in collaboration and dot connecting, and a blend of organizational excellence, project management, and creative skills to bring brands and narratives to life in a captivating way.
You are a talented event marketer interested in building an overarching narrative and strategy that brings the ServiceNow story to life across every Expo floor. You are an expert storyteller who is equally comfortable creating a messaging framework as well as advising on fabrication elements and can build engaging Customer, Product and Industry Showcases.
Key Responsibilities:
Strategic Direction: Collaborate across the Strategic Events and greater Marketing organization to develop a strategic plan for the Expo purpose, flow, and attendee journey. At the portfolio and event level.
Team Leadership and Coordination: Drive cross-functional collaboration to ensure ideas can be efficiently envisioned, ideated, optimized, and brought to life. Lead agencies, vendors, and internal partners to support and execute. Serve as a functional lead for the strategic direction of the Expo Experiences team.
Develop Connected Storytelling: Help craft compelling and connected narratives that seamlessly bring attendees through an experiential learning journey at ServiceNow events. Ensure consistent messaging across multiple touchpoints, and assist in development of multimedia content, including videos, presentations, and interactive displays, that support the storytelling experience.
Conceptualize Experiences: Collaborate with Event, Brand, Product, Sales, and Content Marketing teams to understand objectives, and develop creative concepts for immersive experiences that align with these objectives.
Design Immersive Environments: Create physical and digital environments that immerse attendees in the ServiceNow story and event experience. This may involve designing sets, interactive installations, audiovisual elements, and technology integration.
Drive Operational Excellence: Deliver impactful experiences that are operationally sound by driving end-to-end programs at a global scale, leading the expo experience planning cycle, the development of project plans, work back schedules, and budget strategy.
Measure Impact: Assess the effectiveness of the experiential storytelling through attendee feedback, surveys, and metrics, and adjust as necessary.
Budget Management: Ensure projects are executed within budget constraints while maintaining high-quality standards.
Audience Engagement & Wayfinding: Engage with attendees to guide them through the experience, answer questions, and create memorable interactions.
To be successful in this role you have:
Expertise: 7-10+ years of event marketing experience building customer, product, and industry showcases. Experience in creating messaging frameworks and advising on fabrication elements.
Strategic Thinking: Ability to see the big picture and activate insights throughout the creative process.
Collaboration: Ability to lead conversations with multiple stakeholders, opinions, and possible outcomes and find an aligned and successful path forward.
Storytelling: Experience in pulling together a product or brand narrative or participating in building a product or brand narrative and translating it to a physical experience.
Communication: Strong communication skills, both written and verbal. Capable of guiding teams and external partners effectively.
Adaptability: Ability to work in a fast-paced, ever-changing environment while managing multiple projects. Proactive approach to leading initiatives that align with business needs.
AI Curiosity and Technology Fluency: Desire to explore and deploy technology and AI platforms to help drive efficiency in your project management and idea development.
Stay Current: Keep up to date with the latest trends in experiential marketing, technology, and storytelling techniques to continuously improve your approach.
Empathy: Lead with empathy, managing external expectations while fostering a positive and innovative work culture.
Travel required.
This role is critical for creating compelling and consistent storytelling experiences that align with the brand's strategy and resonate with the audience. The person in this position needs to be not only creative but also strategic, adaptive, and a strong collaborator who can guide partners to deliver high-quality work.
JV19
For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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