Job Description:
• Own the DTC P&L, growth, and revenue performance across drinkolipop.com
• Develop and execute end-to-end DTC strategy covering site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment
• Own omni-channel CRM/lifecycle marketing and loyalty strategy and execution
• Manage Affiliate and Social Commerce programs, including TikTok Shop
• Manage one direct report and multiple vendor relationships
• Lead high-priority, cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations teams
• Use data, testing, and digital best practices to improve acquisition, engagement, and lifetime value
• Anticipate risks, identify root causes, and implement scalable improvements
• Communicate performance, priorities, and recommendations to senior leadership
• Make high-stakes decisions independently and align stakeholders with clear rationale
• Serve as the subject-matter expert on digital and ecommerce trends and bring innovation to the DTC and broader ecommerce channels
• Report to the VP, eCommerce
Requirements:
• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized subject-matter expertise in DTC
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten (required)
• Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required)
• Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth
• Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and external partners
• Highly analytical, digitally fluent, and experienced with merchandising, optimization and experimentation
• Passion for building community-driven, brand-first consumer experiences
• Beverage and BFY Beverage experience preferred
Benefits:
• Bonus
• Fully remote work
• IRL offsites
• Reasonable accommodations during the application process and employment