Company Description:
WHO ARE WE?
In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed.
We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.
Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa.
Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.
Job Description:ROLE AND RESPONSIBILITIES
We are hiring a Senior CRO Manager to build and lead a scalable experimentation programme across all FXTM digital properties. You will own the CRO strategy end-to-end - from roadmap definition and tool implementation to experiment governance and performance impact - driving measurable improvements in conversion rate, commercial outcomes, and conversion quality
Key Responsibilities
- Own and execute the CRO strategy and experimentation roadmap across acquisition funnels, campaigns, promotions, and core onsite journeys.
- Develop, prioritise, and manage a structured programme of A/B and multivariate tests.
- Identify optimisation opportunities through funnel analysis, behavioural data, heatmaps, and user research.
- Analyse user behaviour, drop-offs, and performance metrics to uncover bottlenecks and commercial opportunities.
- Define experiment requirements and brief UX, development, and product teams for implementation and validation.
- Ensure proper tracking, QA, and statistical integrity across all experiments.
- Translate data insights into actionable improvements across design, messaging, and content.
- Report findings clearly to senior stakeholders and influence decision-making with data-backed recommendations.
- Select and manage CRO and experimentation tools to enable scalable testing capability.
KEY SKILLS AND EXPERIENCE
- 5+ years’ experience in CRO, experimentation, digital marketing, or web analytics.
- Proven experience owning and scaling an experimentation roadmap.
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms (e.g., Optimizely, VWO, Webtrends Optimize, AB Tasty).
- Experience working with SQL and structured data analysis is preferred.
- Strong understanding of statistical methodology and experimental design.
- Deep understanding of user psychology and behavioural drivers in digital environments.
- Experience optimising acquisition funnels, landing pages, and commercial journeys.
- Strong cross-functional collaboration skills and ability to influence product and marketing stakeholders
Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
The hiring employer is Altaris Services Limited registered in Armenia.
5+ years in CRO, experimentation, digital marketing, or web analytics; proven experience scaling experimentation roadmap; proficiency in Google Analytics (GA4), Google Tag Manager, and A/B testing platforms; SQL preferred.
Key Responsibilities
- managing CRO strategy
- running experiments
- analyzing user behavior
Skills & Tools
Google Analytics (GA4), Google Tag Manager, Optimizely, VWO, Webtrends Optimize, AB Tasty, SQL
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Yerevan, Yerevan, Armenia
- Languages: English
About Exinity
A financial services group providing online trading and investment access to retail clients. — Industry: Finance