Alliance Animal Health is seeking a Senior Manager, Lifecycle Marketing to lead lifecycle marketing across our growing network of veterinary hospitals.
Reporting to the Director of Growth Marketing, this role will leverage client and patient data to create relevant, timely communications that strengthen client relationships, increase visitation frequency, and support growth across our hospitals. This person will own lifecycle strategy and execution across email, SMS, and other owned channels, building programs that reach clients at meaningful moments throughout their relationship with their veterinary hospital.
The Sr. Manager, Lifecycle Marketing will also help grow and evolve our lifecycle marketing capabilities, using segmentation, automation, personalization, testing, and measurement to build programs that are effective, scalable, and continuously improving.
The ideal candidate is a strategic, hands-on lifecycle marketer who is curious about client behavior and excited by the opportunity to turn data into action. They are analytical, collaborative, and comfortable moving between strategy and execution, from identifying an opportunity to building a campaign, measuring its impact, and applying those learnings to what comes next.
Lifecycle Strategy & Growth
Own lifecycle marketing strategy across key stages of the client journey, including onboarding, engagement, retention, repeat visits, service adoption, reactivation, and win-back.
Use client behavior, pet and service data, campaign performance, and business priorities to identify opportunities for growth.
Create scalable approaches that can work effectively across our hospital network while allowing for relevant local and client-level personalization.
Segmentation, Automation & Campaign Execution
Develop audience and segmentation strategies using client behavior, pet characteristics, service history, engagement, location, and other relevant signals.
Build, launch, and optimize lifecycle campaigns and automated journeys across email, SMS, and other owned communication channels.
Create trigger-based programs that respond to meaningful moments in the client journey, including onboarding, preventive care needs, upcoming visits, retention opportunities, and reactivation.
Partner with Creative to develop and evolve best-in-class email templates, with hands-on responsibility for HTML development, campaign builds, QA, and deployment within our marketing platform.
Build scalable campaign processes, templates, and best practices that improve the speed, quality, and consistency of lifecycle marketing.
Testing, Measurement & Optimization
Lead a structured test-and-learn approach across audiences, messaging, creative, offers, channels, timing, and customer journeys.
Design and execute A/B and other marketing tests with clear hypotheses and measurement plans.
Track lifecycle performance across engagement, conversion, retention, reactivation, and other key business outcomes.
Partner with Data Analytics to understand campaign impact, identify what is influencing client behavior, and uncover opportunities for optimization.
Turn performance and testing results into clear learnings and recommendations that improve future campaigns and programs.
Marketing Technology & Data
Serve as a hands-on owner and subject-matter expert for our lifecycle marketing and customer engagement platforms.
Partner with Data Analytics team to ensure client data supports accurate segmentation, personalization, automation, and measurement.
Identify opportunities to improve lifecycle capabilities through new data, integrations, automation, and platform functionality.
Maintain strong email and SMS best practices, including consent management, list hygiene, deliverability, and sender reputation.
Collaboration
Develop a strong understanding of the veterinary client journey and hospital operations to ensure programs work for both clients and hospital teams.
Communicate clearly about lifecycle strategy, campaign performance, priorities, learnings, and opportunities.
Bring a curious, solutions-oriented approach to evolving our lifecycle marketing program and identifying new ways to support hospital growth.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
4-6+ years of experience in lifecycle marketing, CRM, retention marketing, customer engagement, growth marketing, or a related field.
Demonstrated experience building lifecycle programs that improve retention, repeat purchase or visit behavior, reactivation, engagement, or customer lifetime value.
Hands-on experience with marketing automation or customer engagement platforms such as Klaviyo, Braze, Adobe, or similar platforms.
Experience building and optimizing automated and trigger-based journeys across email, SMS, or other owned channels through HTML.
Strong understanding of segmentation, personalization, audience management, and behavioral targeting.
Working knowledge of email deliverability, consent management, list hygiene, and sender reputation.
Strong project management and organizational skills with the ability to manage multiple programs and priorities.
Preferred Qualifications
Experience in multi-location, healthcare, veterinary, consumer services, or a similar environment.
Experience supporting lifecycle marketing across multiple brands, locations, or markets.
Familiarity with customer data platforms, predictive segmentation, propensity modeling, or advanced personalization.
Experience helping build, scale, or mature a lifecycle marketing or experimentation program.
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin.
For additional details including our full equal opportunity statement, texting/outreach communication authorization, physical requirements of the job, and more, please visit the Alliance Animal Health Additional Job Description Details page.
Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.
We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!
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