OPPORTUNITY FOR IMPACT
This role owns active subscriber retention: keeping women already on treatment engaged, refilling, and adherent. It also owns how that reaches a member, which means channel strategy, journey architecture, and the build itself in Braze. You will build out the always-on retention program (refill, adherence, at-risk, win-back, cancel-save) and own the contact strategy that governs it.
This is a build role more than a maintenance one. The journey architecture, the data specs behind it, and the point of view on channel mix are all yours to define, and you will see your decisions land in production quickly.
The split is roughly half strategy, half hands-on. You will set the approach and stay in the build, directing our agency and creative support where that adds speed while owning implementation and QA yourself. Seniority here is in what you can architect and ship, and in how efficiently you run cross-functional programs, rather than in headcount. Your leverage comes from the agency, from creative and implementation support, and from AI, which Alloy uses heavily in day-to-day execution.
KEY RESPONSIBILITIES
Channel Strategy and Contact Governance
Own the channel mix by moment: what goes to email, what goes to SMS, what belongs in push or in-app, and why.
Set cadence, sequencing, suppression, and fatigue rules across the whole retention program, including the handoff with growth journeys.
Treat deliverability as a strategic asset rather than a hygiene task. Own DMARC, DKIM, and SPF monitoring, domain and IP reputation, engagement-based sending, and inbox placement, with a clear plan for when any of it degrades.
Own SMS consent and compliance mechanics alongside the cadence and content decisions.
Retention Journey Architecture and Build
Design and build the always-on retention set in Braze: refill, adherence, at-risk, win-back, and cancel-save.
Own Canvas architecture, Liquid logic, personalization, templates, segmentation, deployment, and QA. You build these yourself.
Monitor journey health and catch broken triggers before a member does.
QA on real devices, check your fallbacks, and do not ship a journey you have not tested end to end.
Data and Analytics
Write the event and attribute specs that Data Engineering builds against, clear enough that they get a requirement rather than an open question.
Prove events fire correctly in production, and debug across EMR, pharmacy, and billing sources when they do not.
Own segmentation, at-risk scoring, and the lifecycle stage taxonomy.
Own retention reporting, and pull and interrogate the data yourself in SQL, Steep, and Amplitude rather than waiting on someone else to run a query.
Work in Claude with our MCP connectors as a default part of how you operate, including across Slack, Jira, and Figma.
Transactional, Refill, and the Messaging Design System
Own transactional and refill messaging end to end, and submit anything touching refill, adherence, or titration through the medical review path that product owns.
Own the email and SMS design system in partnership with Brand, using performance data to decide what stays, what gets retired, and what the next iteration should test.
Run production across creative and clinical review without anything needing to be chased twice.
Measurement and Testing
Own the reporting plumbing: UTMs, event tagging, and conversion definitions that hold up when someone questions them.
Run a continuous testing roadmap rather than one-off experiments.
Deliver channel-level readouts to the Head of Lifecycle with a recommendation attached, not just a set of numbers.
Production Management
Use AI to produce at a scale one person could not otherwise reach.
QUALIFICATIONS
Behavioral Competencies
You have a real point of view on channel strategy, backed by things you have tried and can explain the cost of.
You design programs rather than execute inside someone else’s.
You write specs that leave no ambiguity, and you are comfortable defining the data you need rather than waiting for it.
Analytical rigor. A rate without a denominator does not satisfy you.
Resourceful and self-sufficient. You read the docs and the event log before escalating, and you do not need a team underneath you to be productive.
You brief and direct agency and creative support efficiently, and you run cross-functional programs without chasing anything twice.
You use AI as a default part of how the work gets done, not as an experiment you are still evaluating.
You handle sensitive health information with discretion, and you are patient with a journey measured in years.
You care about women’s health. Most of our members came to us after years of being told nothing was wrong.
Skills & Experience
Around 5 years in CRM or lifecycle marketing specifically, with hands-on build ownership throughout. Adjacent marketing experience with some lifecycle exposure is not the same thing.
Braze subject matter expertise: Canvas architecture, Liquid logic, personalization, deployment, and QA. You can build it yourself, not only brief someone else to.
End-to-end deliverability ownership, including DMARC, IP warming, domain reputation, and engagement-based sending.
SMS fluency: consent and TCPA, cadence, and platform mechanics.
SQL and schema literacy. You can read a schema, write your own queries, and work out why an event is not landing.
HTML email fundamentals and design system maintenance.
Measurement plumbing: UTMs, event tagging, and conversion definitions.
Practical AI fluency, including prompting and agentic workflows applied to spec writing, QA, and analysis.
Preferred
Braze certification.
Subscription, DTC, telehealth, or another regulated environment.
Experience working across EMR, pharmacy, or billing data sources.
Bachelor’s degree or equivalent experience. This is not a screening criterion; demonstrated build ownership outweighs it.
ABOUT ALLOY HEALTH
Alloy Health is the leading direct-to-consumer women's digital health company, providing expert care, trusted information, and personalized solutions that help women feel their best in perimenopause and menopause. We are the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care, offering longitudinal, one-on-one access to expert doctors across the full midlife journey — hormonal health and menopause care alongside weight management, skin and hair changes, and sexual wellness. Female-founded and female-led, Alloy isn't just changing access to care; we're changing the conversation.
Our team includes nationally recognized experts in women's health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women's Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.
Compensation & Benefits
Annual Salary: $117,000 - $175,000
At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:
Competitive salary & equity package with mid-stage equity
Comprehensive health benefits (medical, dental, vision)
Company paid Short and Long Term Disability, Life Insurance
401K
Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
Flexible time off policy
As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.
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Equal Employment Opportunity
We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.