Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.
Reports to: Senior Director, Large Format
Location: Remote, USA — Central Time Zone preferred; candidates based in Michigan or Texas are strongly preferred and must reside within approximately one hour of a major commercial airport to support travel requirements
Travel Requirement: Up to 40% domestic travel, including occasional overnight travel, as business needs require
Role Overview:
As a Senior Key Account Manager, Large Format you will be responsible for managing and growing and developing relationships with key retailers (headquarter buy in, influences, and division stakeholders). This role is responsible for building strong customer headquarter (HQ) relationships and driving profitable growth. The ideal candidate thrives in a startup environment, possesses exceptional negotiation skills, has a deep understanding of the beverage industry, and a passion for delivering outstanding results.
Key Responsibilities:
- Account Management: Own central region HQ call point actions with a focus on both hunting (20%) for new opportunities, and farming (80%) existing accounts to maximize growth
- Strengthen customer relationships at super regional accounts (i.e. Meijer, HEB, HyVee, Spartan Nash, Brookshire Grocery, and Schnucks) and will have on average 14 retailer call points to manage
- Responsible for new account penetration, account management, and overall account performance against topline & bottomline targets
- Align company strategies with retailer goals to foster mutual growth and long-term partnerships
- Develop and execute strategic sales plans, Joint Business Plans (JBPs) across 4 different categories (still water, sparkling water, tea & energy)
- Manage administrative tasks around trade spend & forecasting - ensure trade investments are smart, measurable, and are monitored through Vividly
- Cultivate strong relationships with HQ buyers and divisional managers at key Large Format accounts, leveraging these relationships to drive sales and secure favorable product placement
- Work with Liquid Death DSD partners to ensure optimal in-store execution, including Planogram (POG) compliance, promotional activity, and display execution
- Leverage data and insights to develop compelling, fact-based narratives that resonate with customers and drive decision-making. Quickly assess business needs, identify critical issues, and develop effective strategies for resolution
- Collaborate with internal teams to develop internal routines and execute company sales objectives
Qualification Requirements:
- Bachelor’s Degree preferred
- 4+ years of relatable Key Account experience calling on HQ buyers in large format with specific prior management of HQ Buyer relationships with HEB, Meijer, or HyVee required
- Deep comfort with joining a high growth start up environment including advanced problem solving capability and willingness to work with ambiguity and adaptability to flex to market dynamics
- Advanced presentation skills (both creating slides and presenting)
- Deep experience in joint business plan (JBP) processes and HQ call relationships required
- Previous retailer P&L management and trade budget and spend required
- Background with DSD, Broadline distribution and alternative routes to market (previous experience with beer distributors as a non alcoholic product preferred but not required)
- Ability to work with cross functional teams (Operations, Customer Service, Accounting, Distribution, and Finance) across organizations to achieve results
- Proficiency with Microsoft Office Suite (Excel, Word, and PowerPoint) and Google Suite (Sheets, Docs, Slides)
- Previous experience with Circana, Vividly, and VIP preferred but not required
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Willingness to travel up to 40% as needed (for Retailer meetings, distributor meetings, trade shows, etc.)
Physical Demands:
- Ability to stand in store and sit in a vehicle for extended periods of time
- Ability to carry equipment and product up to 50 lbs.
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
The typical salary range for this position is: $107,000 - $130,000
The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.
#LI-REMOTE
#LI-EA1
At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic
Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.
4+ years key account experience with HQ buyers at HEB, Meijer, or HyVee; JBP and P&L management; trade budget experience; Microsoft Office and Google Suite proficiency; valid driver's license with clean MVR; up to 40% travel.
Key Responsibilities
- managing key accounts
- developing sales plans
- building customer relationships
Skills & Tools
Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Google Sheets, Google Docs, Google Slides, Circana, Vividly, VIP
Job Details
- Category: Sales
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States or Michigan or Texas
- Salary: USD 107,000 – 130,000 / year
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About Liquid Death
A better-for-you beverage company offering water, iced tea, and energy drinks with a focus on health and sustainability. — Industry: Retail and Wholesale