About the role
We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership.
What you'll do
Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
Lead branding and storytelling to craft a compelling narrative and market position.
Oversee paid advertising, social channels, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success.
Set budgets, forecast outcomes, and measure ROI across channels.
Build, mentor, and scale the marketing function as the company grows.
Develop and deploy high-impact marketing campaigns and dashboards to track performance.
What we're looking for
Strong brand storytelling and positioning skills to create a compelling brand narrative.
Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
Experience collaborating with product, sales, design, and customer success teams.
Analytical mindset with experience testing, scaling, and optimizing marketing strategies.
Experience managing marketing budgets, forecasting, and measuring ROI across channels.
Experience building and leading a marketing function.
Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
Experience with influencer and partner marketing, including negotiation and campaign management.
2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.
Ability to develop and execute high-impact marketing campaigns.
Compensation & benefits
Salary: USD 35,000–70,000 per year
Visa sponsorship: available
Location
Primary location: Helsinki, Finland
Work arrangement: On-site
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