Job Description:
• Analyze, predict, and provide data and information for business actions.
• Deliver presentations, insights, recommendations, and reports using digital data.
• Support consumer journey and execution of consumer-facing programs and services.
• Provide leadership over tracking deliverables and project timeframes.
• Ensure tagging is complete on the website.
• Collaborate to increase self-service usage of Adobe across the organization.
• Create vision for digital marketing tracking strategy.
• Maintain data connections, Marketing Channels, and SAINT Classifications.
• Provide self-service training and mentor business end users.
Requirements:
• Bachelor's degree in Math, Statistics, Computer Science, Engineering, Economics. or related field and/or equivalent years of relevant experience.
• Minimum of 5-6 years of BI and Analytics experience inclusive of 2-3 years building dashboards and delivering clickstream analysis & recommendations using Adobe Analytics or Google Analytics
• 1 year using Tealium and proficiency with Utag data layer preferred
• Experience presenting to & working with all levels of management, including negotiation of deliverables
• Proficient at debugging and identifying root cause of tracking issues; demonstrated knowledge of common types of issues
• Exemplify a sophisticated understanding of how web analytics tooling works, such as persistence of IDs/variables, cross-device tracking, data layers and processing rules
• Experience deploying analytics in asynchronous/single page application (built on Angular.js) preferred
• Demonstrated curiosity resulting in ability to turn insights into recommendations
• Strong cross-functional collaboration skills and the proven ability to work effectively with numerous stakeholders and contributors, both internally and externally
• Excellent written and oral communication skills with the proven ability to communicate with all levels including management and retail partners
• Strong organizational skills with demonstrated ability to prioritize workload and attention to detail.
Benefits:
• Health insurance
• Professional development