Senior Demand Generation Manager, US
Remote, based in Austin, Texas. Base salary of $130,000 to $160,000, depending on experience.
About the opportunity A fast-growing global technology company is at a pivotal point in its US growth. Its software already helps public agencies digitize how roadway and work zone information is planned, coordinated, and communicated. As the US footprint expands and a broader platform enters the market, the business needs a dedicated US marketing leader who can turn growing market credibility into measurable demand and pipeline.
This is a hands-on role inside the global Demand Generation function. You will own the US marketing engine and work closely with US sales leadership and the commercial team. You will move comfortably between strategy and execution, from shaping an account based campaign in the morning, to interviewing a customer for a case study, to using HubSpot and Salesforce to show what that activity produced.
Leadership puts it simply: we don’t want someone who reports marketing activity to us. We want someone who can show how marketing is helping us win US agencies and create pipeline.
What you will own The US marketing funnel end to end, covering awareness, engagement, qualified lead, meeting or demo, opportunity, and pipeline, in close partnership with Sales
An account based marketing program built around priority state DOTs, major cities and counties, transportation authorities, strategic partners, and other high-value accounts
Integrated campaigns that turn US go-to-market priorities into demand, accelerate active opportunities, and support land and expand growth
The US content and thought leadership program across LinkedIn, email, webinars, industry media, customer stories, case studies, landing pages, and sales enablement
Customer storytelling, capturing measurable outcomes, testimonials, use cases, and proof points from a growing US customer base
US digital discoverability and conversion, including website content, SEO, AI search optimization, landing pages, calls to action, and analytics
US webinar and field marketing programs, from pre-event target account outreach and meeting generation through on-site activation and post-event nurture
Relationships with US industry media and associations, developing contributed articles, webinars, podcasts, speaking engagements, and executive visibility
Marketing attribution and reporting across HubSpot and Salesforce, giving a clear view of source, engagement, lead progression, opportunity influence, and pipeline contribution. That includes moving marketing agency reporting off spreadsheets and onto these systems
The specialist US marketing agency relationship from day one, including the move to a re-scoped retainer.
There is an onboarding period like any new role, but at this level you will be managing the agency from the outset Day to day direction, priorities, and development for a junior marketing team member
A US marketing lead embedded in the business
You will report into the Head of Demand Generation and work closely with the senior leaders on US commercial priorities. You will understand the priority account pipeline, take part in relevant commercial reviews, and build marketing around the opportunities the business is actively pursuing.
You will also translate emerging US priorities into timely campaigns and thought leadership that resonate with public agency buyers. These include work zone safety, connected corridors, digital infrastructure, connected vehicle and V2X initiatives, AI, and relevant federal and state programs.
Looking ahead, the platform’s proposition extends beyond public agencies from 2027. You will start building messaging and demand generation for commercial contractors working alongside the DOTs, counties, and transportation authorities the business serves today, widening the audience this role speaks to over time.
What you bring
6 or more years in B2B SaaS marketing, ideally with GovTech, public sector, transportation and ITS, infrastructure technology, or enterprise technology buyers
Proven experience managing an external agency or marketing vendor against budget, scope, and deliverables, including resetting or renegotiating a commercial relationship where performance fell short
A commercial mindset, connecting marketing activity to customer acquisition, opportunity progression, pipeline, and revenue
ABM capability, with the ability to build programs around a defined universe of strategic accounts, decision makers, and influencers instead of relying on broad awareness
Strong working knowledge of HubSpot and Salesforce, with practical experience in attribution, segmentation, nurture, intent signals, and campaign reporting
Content capability, including strong copy, campaign messaging, nurture flows, social content, and customer stories, using AI tools intelligently to speed up execution
Comfort managing a direct report, even a junior one, and working with cross-functional stakeholders senior to you
Confidence at conferences, customer meetings, webinars, and industry forums, and the ability to convert those moments into follow-up and pipeline
An entrepreneurial, adaptable approach in a scale-up environment, able to prioritize quickly and execute without a large local team
Data discipline, with as much interest in conversion and pipeline as in creative output
Readiness to travel regularly across the US for customers, events, and team meetings, with occasional UK travel
What success looks like
Success is measured by qualified demand, opportunities, and pipeline created or influenced, not by marketing activity, impressions, or engagement.
First 90 days
Understand the US strategy, pipeline, ideal customer profiles, and priority accounts
Take ownership of the specialist agency relationship and the next year’s planning work
Move agency reporting onto HubSpot and Salesforce in place of spreadsheets
Establish baseline KPIs and attribution, and take ownership of the US marketing calendar
By 6 months
Demonstrable growth in engagement from priority US agencies
Consistent qualified demand and meeting or demo generation
The agency delivering against its re-scoped retainer
Functioning nurture programs, and clear marketing-sourced and marketing-influenced pipeline reporting
By 12 months
A repeatable US demand generation engine with measurable contribution to pipeline and ARR
Growing brand authority in the US transportation market, and a demonstrable return on marketing investment
Core scorecard
Marketing-sourced and influenced pipeline
Target account engagement
Qualified leads and meetings or demos generated
Lead to opportunity and event to opportunity conversion
Inbound website conversion and campaign ROI
Agency retainer delivering against agreed scope and value for money
Growth in relevant US audience and market authority
Why join now
A genuine opportunity to shape how a growing technology business builds its US category and market presence
Autonomy to own US marketing while backed by an established global marketing organization
Direct exposure to senior leadership and close partnership with Sales, Product, and Customer Success
A growing base of US customer relationships and proof points to turn into market authority
The chance to build the marketing engine rather than inherit a fixed playbook, and to see your work translate directly into commercial growth
A clear path to grow with the US business as the function and market opportunity expand
Location and package
Location: Remote, based in Austin, Texas. Regular US travel and occasional UK travel expected
Base salary: $130,000 to $160,000, depending on experience
Benefits: Competitive US benefits package, flexible working, and professional development opportunities