Job Description:
• Provide strategic SEM services for clients
• Research, identify, and implement emerging SEM trends and tactics
• Manage clients’ day-to-day SEM strategy
• Create and launch paid search campaigns
• Develop targeted keyword lists and ad copy
• Conduct bid management, campaign optimization, keyword research, and competitive analysis
• Analyze landing page effectiveness and campaign performance indicators
• Perform quality assurance before campaign launches
• Prepare reports and provide monthly client performance updates
• Communicate with clients about campaign metrics and trends via conference calls
• Manage campaign budgets to achieve target CPLs
• Implement lead tracking systems
• Recommend methods to increase website traffic
Requirements:
• A BA/BS Degree is preferred
• Internships or entry experience in marketing or similar fields
• Strong verbal and written communication skills
• Detailed work ethic and high motivation
• Ability to communicate effectively with diverse customers and employees
• Solid time management and organizational skills
• Ability to manage multiple simultaneous projects and resources
• Ability to manage several advanced SEM campaigns
• Confidence, accountability, and an action-oriented attitude
Benefits:
• Full Benefits
• Generous PTO