This is a Fully Remote Job
1. About Our Client:
The organization operates in the digital marketing industry, focusing on web-based advertising for small to mid-size businesses across various sectors. It addresses the challenge of connecting businesses with today''s consumers by developing proprietary technology and maintaining strong partnerships with major search engines, social networks, and other technology companies. The organization provides a comprehensive suite of digital marketing products aimed at enhancing customer reach and engagement.
2. About the Opportunity:
The
SEM Strategist
role involves managing and optimizing search engine marketing campaigns for clients. This position is responsible for applying emerging SEM trends and tactics to improve campaign performance, driving qualified traffic and conversions. The role plays a key part in supporting advertiser goals through strategic campaign development, analysis, and client communication.
3. Responsibilities:
Develop keyword lists and ad copy for search campaigns
Build and launch SEM campaigns using Google Adwords and Microsoft Ad Center
Create paid search campaigns using internal web-based systems
Analyze landing page effectiveness for SEM campaigns
Perform quality assurance before campaign launches
Optimize campaigns based on key performance indicators such as CPC, CPL, and CTC
Provide monthly performance updates and maintain regular client communication
Manage campaign budgets to meet target CPLs
Conduct in-depth keyword research and strategic analysis
Perform competitive keyword and strategy analysis
Implement lead tracking systems
Monitor and apply new and emerging SEM trends
Recommend methods to increase website traffic
Perform other related duties as assigned
4. Requirements:
BA/BS degree preferred
Internship or entry-level experience in marketing or related fields
Strong verbal and written communication skills
Detail-oriented work ethic with high motivation and organizational ability
Effective communication across diverse customer groups and employee levels
Solid time management skills and ability to manage multiple projects simultaneously
5. Pay Range and Compensation Package:
Compensation for this position is $38,500.00
Full benefits and generous paid time off included
6. Benefits & Perks:
Full benefits
Generous paid time off
Equal Opportunity Statement:
Equal Opportunity Statement:
Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.