SEM Specialist

Join the growing Aronson Advertising SEM team! Aronson Advertising is seeking a motivated, analytical, and results-driven SEM Specialist to join our growing digital marketing team. This role is ideal for someone who is passionate about paid search, enjoys solving complex marketing challenges, and thrives in a fast-paced, collaborative environment. This is a 100% remote position for individuals in the Chicagoland area. Attendance may be required at our Schaumburg office or in the area on occasion. Schaumburg, Illinois Digital Responsibilities • Build, launch, and manage Google Ads and Microsoft Ads campaigns from strategy through execution. • Monitor campaign performance daily and proactively optimize toward KPIs including leads, conversions, ROAS, CPA, CTR, and impression share. • Perform ongoing keyword research, expansion, refinement, and negative keyword management. • Write compelling, high-performing ad copy that aligns with client branding and campaign goals. • Develop and optimize bidding strategies using automated and manual bidding techniques. • Create, test, and optimize ad assets, extensions, audiences, and campaign structures. • Analyze campaign performance and present actionable recommendations based on data. • Monitor budgets and pacing to maximize efficiency while meeting client objectives. • Utilize GA 4, Google Tag Manager, and conversion tracking to ensure accurate reporting. • Stay current on Google Ads updates, AI features, automation tools, and industry best practices. • Collaborate with account managers, designers, SEO specialists, and leadership to execute integrated marketing strategies. • Assist with special projects, campaign launches, and client requests as needed. Key Qualifications • 1–3 years of experience managing Google Ads campaigns. • Strong understanding of paid search strategy and optimization techniques. • Familiarity with Microsoft Ads is a plus. • Working knowledge of Google Analytics 4 (GA4) and conversion tracking. • Strong analytical and problem-solving skills. • Excellent written and verbal communication skills. • Highly organized with strong attention to detail. • Ability to manage multiple projects in a deadline-driven environment. • Proficiency in Microsoft Excel, Word, PowerPoint, and Google Workspace. • Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred. Preferred Qualifications • Google Ads Certification • Google Analytics Certification • Knowledge of SEO and Local SEO • Automotive marketing experience is a plus Benefits • Competitive salary • Health insurance • 401(k) with match programs available • Paid time off • Professional development opportunities • Referral Program • Leave early on Fridays • Offering full-time remote opportunities Want This Job? Apply for this position If you think you’d be a good fit for this opportunity, we’d love to hear from you. Please send your resume to support@aronsonads.com.