Company Description
Pacorda is a growing organization focused on helping businesses improve their online presence and performance. The company values data-driven decision-making, collaborative work, and continuous learning in the digital space. Team members are encouraged to experiment with new tools and strategies to stay ahead of search and user behavior trends. Pacorda offers a flexible, remote-friendly environment where specialists can contribute meaningfully to measurable results and long-term growth.
Role Description
This is a full-time remote role for a Search Engine Optimization Specialist. The specialist will be responsible for planning and executing SEO strategies to improve organic visibility, search rankings, and traffic quality. Day-to-day tasks include performing keyword research, conducting SEO audits, optimizing on-page elements, monitoring performance through web analytics tools, and developing ethical link-building initiatives.
The role involves collaborating with content, marketing, and technical teams to ensure SEO best practices are integrated across websites and campaigns, as well as preparing regular performance reports and recommendations.
Qualifications
Ability to conduct comprehensive
Keyword Research
and identify opportunities aligned with business objectives.
Experience performing technical and content-focused
SEO Audits
to diagnose and prioritize optimization efforts.
Proficiency in developing and managing ethical
Link Building
strategies to strengthen domain authority.
Strong skills in
Web Analytics
to track, interpret, and report on SEO performance and user behavior.
Hands-on experience with
On-Page SEO
, including title tags, meta descriptions, headings, internal linking, and schema markup.
Familiarity with major SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz or similar).
Solid understanding of search engine algorithms, ranking factors, and SEO best practices for desktop and mobile.
Strong analytical, problem-solving, and communication skills, with the ability to present clear insights and recommendations.
Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field, or equivalent practical experience.