The Marketing Machine is looking for an SEO Specialist to join our growing team in Raleigh, NC!
We’re looking for a forward-thinking, results-driven SEO professional who understands both traditional search engine optimization and the evolving world of AI-powered search. You’ll help businesses improve their online visibility, attract qualified traffic, and stay competitive as search behavior and technology continue to change.
What You’ll Do
SEO Strategy:
Develop and implement data-driven SEO strategies to improve organic rankings, website visibility, and traffic.
AI Search Optimization:
Explore and implement emerging approaches to Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO) to improve brand visibility across AI-powered search experiences.
Technical SEO:
Conduct website audits, identify crawlability and indexing issues, improve site architecture, and recommend performance enhancements.
On-Page Optimization:
Optimize website content, metadata, headings, internal linking, keyword targeting, and search intent alignment.
Keyword & Competitor Research:
Identify search opportunities, analyze competitors, and develop strategies to reach relevant audiences.
Content Optimization:
Help develop useful, authoritative content that meets user needs and performs well across traditional and AI-driven search experiences.
Analytics & Reporting:
Monitor keyword rankings, organic traffic, conversions, and other KPIs to measure performance and identify opportunities.
Local SEO:
Improve local search visibility through Google Business Profiles, local listings, and location-focused optimization.
Collaboration:
Work with content, creative, web development, and account management teams to deliver effective digital marketing solutions.
Industry Innovation:
Stay current with search engine algorithm updates, AI developments, and emerging SEO tools and best practices.
What We’re Looking For
Demonstrable experience in SEO.
Strong understanding of technical SEO, on-page optimization, keyword research, content strategy, and organic search.
Familiarity with AI search trends, including AEO, GEO, and visibility within AI-generated answers.
Experience with Google Search Console, Google Analytics 4, and professional SEO tools.
Ability to analyze data, identify trends, and translate insights into actionable recommendations.
Understanding of structured data, schema markup, website architecture, and technical performance.
Strong analytical, organizational, and communication skills.
A proactive, curious mindset with a passion for learning and adapting to an evolving digital landscape.
Why Join The Marketing Machine?
At The Marketing Machine, you’ll work with a diverse range of clients and industries, collaborate with a talented marketing team, and help businesses strengthen their digital presence. This is an opportunity to apply your expertise, explore emerging search technologies, and deliver measurable results in a fast-changing field.
Position Details
Location:
Raleigh, North Carolina
Employment Type:
Full-time
Work Arrangement:
In-office
Interested in joining our team? Apply through LinkedIn or send us a message to learn more.
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