Minimum Requirements:
- 3+ years of experience working with Marketing Cloud platforms
- Salesforce Marketing Cloud certification (Admin, Consultant, Developer or Email Specialist)
- Technical educational background in a related field (Bachelors degree, Masters degree, etc.)
- Extensive knowledge of database marketing
- Excellent interpersonal and communication skills
- The ability to provide quick solutions and recommendations
Responsibilities:
- Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request.
- Set up and configure data models.
- Develop scalable solutions based on business objectives, marketing metrics, and tech requirements.
- Design platform configuration and data feeds to run effective automated email campaigns.
- Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such.
- Identify and troubleshoot platform and data feed-related issues.
- Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates.
- Optimize internal processes based on team requests, opportunity gaps, and business requirements.
- Communicate project initiatives to relevant stakeholders.
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