Sales Representative

About MRAA The Marine Retailers Association of the Americas (MRAA) is the only organization exclusively dedicated to the success of marine retailers across North America. Through market data, expert guidance, and practical solutions, MRAA equips boat retailers with the training, certification, advocacy, and tools they need to run stronger businesses and deliver better experiences for boating customers. From Capitol Hill to the dealership floor, MRAA fights for the industry's future and strengthens the entire marine ecosystem. As a member of our team, you'll play a direct role in helping us deliver on this mission. These core values guide how we serve our industry, our members, and our team: Authenticity Accountability Leadership Drive Role Description : The MRAA Sales Representative is part of the growth engine for the Marine Retailers Association of the Americas. This role is responsible for building and maintaining their sales pipeline in the U.S and Canada. The role is built for a true hunter sales professional who thrives on building a book of business. Part of the role’s core duties is logging sales activities into HubSpot and using data to sharpen prospect targeting, lead nurturing, outreach and messaging strategies, and continuously looking to improve each stage of the sales cycle. They will own the full sales cycle, including identifying and researching prospective boat dealerships, conducting a high-volume of outbound calls and email, using meetings and consultative conversations to match MRAA’s products to specific dealer needs, closing sales, and successfully handing new members off for onboarding. The right candidate combines the mission-driven heart of association work with the metrics-driven habits of a top-performing sales representative. Performance Standards 1. Key Result Area: Outbound Prospecting & Pipeline Development : My role in this area will be satisfactorily completed when: I have consistently executed a daily high-volume of outbound calls to prospective boat dealerships, treating proactive outreach as the core discipline of this role. I have researched and identified boat dealerships not yet in MRAA membership, building and continually refreshing a qualified prospect list by region and dealership profile. I have built and maintained a sales pipeline with sufficient coverage to reliably meet my sales goals; with every prospect, lead or deal assigned to an accurate sales cycle stage. I have moved prospects through MRAA’s IMPACT Proven Process; advancing each opportunity from Inquire and Match through Propose and Activate without letting deals stall. I have responded to inbound leads promptly and qualified them quickly, ensuring no prospect or lead ages without contact. 2. Key Result Area: Sales & Consultative Selling : My role in this area will be satisfactorily completed when: I have led discovery-driven conversations that uncover each dealership’s pain points, goals, and opportunities before presenting MRAA product solutions for purchase. I have matched MRAA resources and product solutions (education and training, advocacy, industry data, and dealer community) to the specific needs of each dealer, selling dealers on the value. I have confidently communicated the return on investment of MRAA product offerings and overcome objections with professionalism and product knowledge. I have consistently met or exceeded my monthly and annual sales goals. I have asked satisfied members and industry contacts for referrals and introductions to expand MRAA’s awareness and membership. 3. Key Result Area: HubSpot & CRM Discipline : My role in this area will be satisfactorily completed when: I have logged 100% of my sales activities (calls, emails, meetings, notes and scheduled tasks) in HubSpot the same business day they occur, so the CRM is always the single source of truth for my work. I have maintained accurate and complete contact, company, and deal records, including deal stages, amounts, close dates, and next steps. I have used HubSpot tasks, sequences, and reminders to manage disciplined follow-up, so no prospect falls through the cracks. I have kept my pipeline clean by advancing, rescheduling, or closing out deals on time rather than allowing stale records to accumulate. 4. Key Result Area: Data-Driven Performance & Continuous Improvement : My role in this area will be satisfactorily completed when: I have tracked my personal scorecard weekly and reported my numbers accurately and without prompting. I have used my own activity and conversion data (connect rates, conversation-to-proposal rates, and close rates) to identify what is working and adjust my targeting, timing, and messaging. I have participated openly in coaching conversations, using call reviews and pipeline data to continually improve my craft. I have come to weekly sales L10, one-on-one, and cross-departmental meetings prepared and ready to speak about planned agendas topics, or my pipeline, my forecast, and my plan for the week ahead. 5. Key Result Area: Collaboration & Member Handoff : My role in this area will be satisfactorily completed when: I have executed a smooth handoff and fully completed the transfer process to the Member Success Team for every dealer who makes a MRAA product purchase, setting our dealers up for a strong and valuable onboarding and/or training experience. I have collaborated with MRAA’s marketing team on campaigns, following up on marketing-generated leads promptly and provided valuable feedback on lead quality and common dealer needs. I have fed market intelligence (dealer concerns, competitive offerings, and industry trends) back to the MRAA team to strengthen our value proposition. Key Performance Metrics: The Sales Representative is directly responsible for the following metrics, which will be tracked in HubSpot and reviewed weekly: Outreach Activities Call Connects Meetings Scheduled New Dealer Memberships and Dealer Product Sales Pipeline Stage Movement Inbound Lead Response Rate 100% of sales activities logged in HubSpot CRM the same business day Conversion Rate (Conversation to Conversion) Required Skills/Experience: Communication - Excellent verbal and written communication skills; able to explain products and services clearly to different audience segments. Customer Discovery and Listening - Strong active-listening skills and ability to identify customer needs, priorities, and pain points. Relationship Building - Ability to build relations, earn trust, and maintain productive customer relationships. Persuasion and Negotiation - Ability to present value, address objections, negotiate and ask for the sale. Product Learning - Ability to quickly learn product features, benefits, pricing, and relevant industry information. Presentations - Ability to deliver effective sales presentations and proposals. CRM and Sales Administration - Comfort using CRM systems to document activity, opportunities, pipeline stages, and maintain accurate customer records. Organization and Follow-Through - Strong time-management, prioritization, pipeline-management, and follow-up skills. Goal Orientation - Self-motivated and able to meet activity, pipeline, and revenue targets. Problem Solving and Adaptability - Able to respond constructively to objections, changing customer needs, and shifting priorities. Customer Service - Commitment to responsive service, issue resolution, and long-term customer satisfaction. Basic Digital Proficiency - Working knowledge of email, spreadsheets, presentation software, video conferencing, and sales tools. Thrive in a collaborative, fast-paced environment and enjoy helping others succeed. Preferred Experience: Prior Sales Experience - 1–3 years of B2B sales experience or account-management experience. Membership Model - Previous experience working with a membership business or Association. Education - Associate or bachelor’s degree in business, marketing, communications, or a related field. Market Knowledge - Knowledge of buyer roles and marine retail boating market trends. CRM Experience - Time spent working in HubSpot or similar CRM. Prospecting and Lead Generation - Experience or demonstrated ability to identify, qualify, and contact prospective customers. Proven Results - Documented record of achieving or exceeding sales quotas. Prospecting Channels - Experience with cold calling, outbound email, LinkedIn/social selling, referrals, and lead qualification. Expanding Sales - Experience cross-selling or upselling. Analytics and Forecasting - Ability to interpret pipeline, conversion, and forecast data. Travel or Territory Experience - Willingness and ability to travel to industry events. Software and Tools: Required: CRM (HubSpot, Salesforce, YourMembership), Microsoft software, primarily Outlook, WORD, Excel, PowerPoint, and Teams Preferred Experience: Zoom Webinars, AI models (CoPilot and Claude) Compensation: $55,000 - $65,000 base annual salary, plus commissions earning potential based on sales performance. Benefits: Healthcare, dental, and vision insurance, life insurance, disability, HSA/FSA, and professional development opportunities. Retirement plan 401k Paid time off, holidays, and sick leave Work from home Fridays and Summer work hours 15 additional work from home days per year How to Apply: Include resume, cover letter and references Submit through Linkedin or send via email to JoinTheTeam@MRAA.com Work Arrangement: Location (on-site) Standard work hours are 8:30 AM - 5:00 PM Office Location: 7225 Northland Dr N #110, Brooklyn Park, MN 55428 Employment classification : Full-time, non-exempt MRAA is an Equal Employment Opportunity (EEO) employer