The Sales Development Representative (SDR) is the process-driven engine of our lead generation machine — and the right person for this role knows exactly what that means. If you've built your early career inside a large, structured organization and you're ready to take everything you've learned and actually own something, this is your next move.
As Bridgeway's first SDR, you won't be just inheriting a lead gen playbook — you'll be part of taking it to the next level. You'll bring the discipline you've honed in structured environments and apply it where it matters most: establishing a repeatable lead generation process, executing a defined script on every outbound interaction, and capturing clean, complete data in the CRM after each touch. There's no ambiguity here — just clarity, consistency, and the satisfaction of knowing your output directly fuels the entire revenue pipeline. This is a rare early-career opportunity to be the person who built the function, not just worked in it.
This is a remote position with minimal overnight travel. East coast candidates preferred.
Key Responsibilities
Lead Generation & Outreach
- Execute the full defined lead generation process: list pull → research → call → email follow-up → CRM log, for every prospect in the assigned territory.
- Make 60–80 outbound calls per day following the approved call script; conduct multi-touch cadences (call + email + LinkedIn) on all priority accounts.
- Qualify inbound leads generated by marketing using the standard qualification script and route sales-ready opportunities to the assigned Account Executive within 24 hours.
- Research target accounts and contacts to personalize the script's open and pain-point sections without deviating from qualification structure.
Script Adherence & Quality
- Follow Bridgeway’s lead gen call script verbatim for all required fields; use approved rebuttals for common objections.
- Participate in weekly call review sessions — calls are recorded and scored against the script rubric by sales leadership.
- Complete script certification for any new script version within 5 business days of release before using it in the field.
Data Integrity & CRM
- Log every call outcome, contact field, and disposition in HubSpot immediately after each interaction — no end-of-day batching.
- Maintain 95%+ CRM field completion rate as audited weekly by Sales Ops; resolve flagged records within 48 hours.
- Surface data anomalies (duplicate contacts, wrong industry codes, stale phone numbers) to Sales Ops using the defined data quality process.
- Contribute to weekly pipeline data reviews by ensuring assigned segment's contact and activity data is accurate and current.
Collaboration & Continuous Improvement
- Collaborate with Account Executives on account prioritization and handoff quality; participate in weekly AE-SDR syncs.
- Share script objection patterns and market intelligence with the team in the shared feedback log after each calling block.
- Meet and exceed monthly quotas for qualified meetings booked and sales-qualified opportunities (SQOs) created.
Requirements
- 1–3 years of experience in a sales, business development, or high-volume customer-facing role (SDR/BDR experience strongly preferred)
- Comfortable being first, operate without peer SDRs to benchmark against, contribute to setting the standard and discipline
- Demonstrated ability to follow a structured process consistently, where scripts are not viewed as a constraint, but rather as a competitive advantage
- Excellent verbal communication skills with the ability to follow a script naturally and handle objections using approved rebuttals without sounding robotic
- Strong CRM discipline — experience logging calls, contacts, and dispositions in a CRM in real time
- Comfort with high call volume and the ability to sustain energy and script adherence through a full calling block
- Constructive feedback orientation and ability to articulate what is and is not working in a process and translate that into concrete suggestions
- Detail-oriented to catch and recover from errors
- Familiarity with sales engagement platforms (Outreach, Salesloft, Apollo) and call recording tools (Gong, Chorus) is strongly preferred
Bridgeway is an Equal Opportunity Employer.
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