Title: Sales Development Representative (SDR)
Reports To: Manager of Insider Sales
Location: Saint John NB, or Remote (Canada)
Who We Are
Procedureflow is a growing B2B SaaS company helping organizations make complex work easier for both people and AI. We believe the future of work is human and AI working from the same trusted knowledge. Our platform helps organizations turn complex processes, policies, and procedures into clear, structured guidance that employees and AI agents can follow with confidence.
We’re a collaborative, curious, and customer-focused team building the knowledge foundation organizations need to support consistent execution today and AI-enabled work in the future.
About the Role
Procedureflow is looking for a driven and confident Sales Development Representative to join our growing BDR team. This is an outbound-heavy role where the phone is your primary tool. We take a phone-first approach because it is how we book meetings, build pipeline, and drive revenue. We need someone who is comfortable on the phone and genuinely good at starting conversations.
You will prospect into organisations across healthcare, government, utilities, financial services, and retail, where AI readiness and the need for structured, consistent process knowledge are growing quickly. You will also use AI to help orchestrate outbound by bringing together account research, buying signals, contact prioritisation, personalised messaging, and follow-up into a focused prospecting motion. AI should improve the quality and speed of the work, not replace sound judgement or genuine conversations.
If you are the kind of person who treats rejection as part of the process, picks up the phone without hesitation, and takes pride in booking quality meetings, this role is built for you.
What You’ll Be Doing
- Make high-volume outbound calls daily as your primary method of prospecting — this is a phone-first team
- Use AI and trusted data sources to research target accounts, identify relevant business signals, and personalise outreach
- Use AI to help orchestrate outbound workflows, including account selection, contact prioritisation, message development, sequence planning, and follow-up
- Review and refine AI-generated research and messaging for accuracy, relevance, brand voice, and a natural human tone before it reaches a prospect
- Book qualified meetings with senior and director-level contacts across target accounts
- Execute coordinated multi-channel outreach across phone, email, and LinkedIn
- Manage and maintain an organised prospect list for ongoing outbound campaigns
- Qualify inbound leads generated through marketing, events, and campaigns
- Test different prompts, messaging approaches, and workflows, then use performance data to improve future outbound activity
- Log all activity, lead data, and next steps accurately in the CRM.
- Work closely with the sales and marketing teams to align on messaging, ICP, and campaign priorities
- Learn and communicate the Procedureflow value proposition clearly and confidently
Who You Are
- You have 1 or more years of experience in an SDR, BDR, or outbound sales role
- You are comfortable using AI as a daily sales tool and can give it clear instructions, assess the output critically, and improve the result
- You understand that AI should support thoughtful prospecting rather than create generic, high-volume outreach
- Cold calling does not intimidate you; you pick up the phone, and you are comfortable doing it every day
- You are comfortable speaking with senior executives and decision-makers at the director and VP level
- You are organised, disciplined, and can manage a high volume of activity without dropping the ball
- You have experience using Salesforce CRM or a comparable platform
- You communicate clearly, and your emails and LinkedIn messages are concise, relevant, and written to earn a response
- You thrive in a fast-moving environment and hold yourself accountable to targets
- A degree or diploma in Business, Marketing, or a related field is an asset — but equivalent practical experience is equally valued
Nice to Have
- Experience selling into or prospecting within healthcare, government, utilities, or financial services
- Familiarity with outbound sequencing tools (e.g. Salesloft, Outreach, or similar)
- Understanding of AI, knowledge management, or contact centre technology
- Experience with LinkedIn Sales Navigator for prospecting
- Hands-on experience using AI for account research, list prioritisation, message personalisation, sequence planning, or reply analysis
- Experience improving or documenting AI-assisted outbound workflows for a sales team
What We Offer
- Competitive Salary
- Benefits From Day One - and we cover the health & dental premiums
- Paternal Leave Top-Up
- Retirement Savings - employer matching up to 4%
- Employee Stock Options
- Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
- Positive Team Culture - we work hard but we also have a lot of fun together!
Remote Workspace Requirements
This is a remote role where you’ll work from your home office in a safe and ergonomic setup. You’ll need a reliable internet connection that can support video calls and online collaboration. The work primarily involves using a computer for extended periods, so having a comfortable workspace that supports focus and well-being is important.
Apply Now!
The ProcedureFlow team is highly skilled, motivated, hardworking, and fun! This position would be ideal for you if you are looking to be part of a fast-growing SaaS business. Have we piqued your interested? Awesome! Submit an application today and let’s connect.
While our many of our opportunities are remote positions, only those who are a Canadian citizen or a permanent resident of Canada with a valid Canadian work permit will be considered. All applications are appreciated, however, only those being considered for interviews will be acknowledged.
is an equitable and diverse employer; connect with us today!
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