Note: The job is a remote job and is open to candidates in USA. CoTrain is hiring on behalf of a SaaS brand seeking a creative lead to own its voice, ideas, posts, creative concepts, demo videos, and content direction across X. The role focuses on developing founder-led content, SaaS-focused messaging, viral content formats, and creative assets that increase brand attention and engagement.
Responsibilities
- Come up with daily post ideas and write strong tweets and hooks
- Build content angles around customer pain points and turn product features into content people actually care about
- Study competitors, find viral formats, and spot what will get attention before it's posted
- Direct designers and video editors to turn ideas into visuals, memes, graphics, demo clips, spokesperson ads, short-form videos, and product walkthroughs
- Develop founder-led content that carries the brand's voice
- Make the brand impossible to ignore on X
Skills
- You understand how to make people stop scrolling, how to turn founder thoughts into strong posts, how to write hooks that actually grab attention, and how to build content that feels native to X — not generic corporate SaaS copy
- We need someone who thinks like a creative strategist, writes like a native X user, understands SaaS positioning, and can direct designers and editors clearly enough that they execute fast
- • X writing and hook writing
- • Founder-led content and SaaS positioning
- • Competitor research and spotting viral formats
- • Creative direction — demo video concepts, product walkthroughs, meme/ad concepting
- • Turning pain points into content and product features into clear creative
- • Working closely with designers and editors
- Fully remote, long-term (6+ months)
- Submit with examples of X content or accounts you've written or grown
Benefits
- Strong viral bonus incentives — the more your content performs, the bigger the upside, up to thousands of dollars per hit.
- Fully remote
- Long-term (6+ months)
Company Overview