Note: The job is a remote job and is open to candidates in USA. Comfrt is building a gamified wellness app that helps people develop lasting healthy habits through engaging, science-backed experiences. The Wellness & Content Specialist will serve as the wellness subject-matter expert, shaping content strategy, designing wellness programs and challenges, and ensuring the app promotes meaningful health outcomes. The role also involves content review, research, cross-functional collaboration, and defining wellness impact metrics.
Responsibilities
- Develop, curate and collaborate on evidence-based wellness content: guided programs, daily challenges, educational tips, and motivational prompts
- Design the wellness framework that powers Comfrt’s gamification — ensuring challenges, milestones, and rewards map to meaningful health outcomes
- Collaborate with the designer and developer to integrate content seamlessly into the app experience
- Conduct research on wellness trends, behavioral science, and competitor offerings to keep Comfrt’s content fresh and credible
- Define content guidelines and a tone of voice that is encouraging, inclusive, and never preachy
- Review all user-facing copy, notifications, and in-app messaging for accuracy, tone, and sensitivity
- Use AI writing and research tools to accelerate content production while maintaining quality and scientific rigor
- Help define success metrics for wellness outcomes (not just engagement) and contribute to how we measure real user impact
Skills
- 3+ years of experience in wellness, health coaching, health education, or a related field
- Strong content creation skills — you can write clear, engaging copy that motivates without being condescending
- Familiarity with behavioral science, habit formation frameworks (e.g., Fogg Behavior Model, habit loops), or health behavior change models
- Ability to translate complex health and wellness concepts into simple, actionable guidance for a general audience
- Experience working cross-functionally with product, design, or engineering teams
- A critical eye for wellness misinformation — you know the difference between evidence-based guidance and trends
- Comfort with AI content tools and willingness to integrate them into your workflow
- Certification in health coaching, nutrition, personal training, mindfulness, or a related discipline
- Experience designing gamified wellness programs or challenges
- Background in content strategy for mobile apps or digital health platforms
- Familiarity with health data privacy considerations and ethical content practices in wellness tech
Benefits
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Fully remote environment
- Supportive, creative environment where ideas and growth are valued
- Flexibility and collaborative support
Company Overview