Note: The job is a remote job and is open to candidates in USA. Healthcare.com is a healthcare technology company building smarter ways to connect people and partners with coverage, care, and related solutions. The VP will lead the company’s consumer acquisition business, owning performance across first-party and third-party acquisition, revenue, contribution margin, ROAS, volume, and strategic growth. The role will oversee forecasting, capital allocation, channel leadership, measurement, conversion optimization, AI-enabled operations, and alignment with Marketplace Ops and the Distributor team.
Responsibilities
- Own day-to-day performance across first-party and third-party acquisition, with accountability for revenue, contribution margin, ROAS, volume, and strategic growth
- Manage forecasting and capital allocation
- Develop channel leaders
- Incubate new growth opportunities
- Improve measurement and conversion signals
- Build a faster, more precise, AI-enabled operating model
- Work closely with Marketplace Ops and the Distributor team to align consumer supply, acquisition budgets, partner demand, and shared performance goals
Skills
- Senior leadership experience in performance marketing, growth, or digital acquisition
- Direct ownership of substantial budgets, multi-channel portfolios, and financial results
- Strong command of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume
- Deep understanding of first-party and third-party acquisition channels
- Exceptional analytical instincts and willingness to get hands-on
- Track record of managing managers and building accountable teams
- Strong forecasting, measurement, attribution, conversion-signal, and MarTech/AdTech experience
- AI-enabled mindset, curiosity, and willingness to lead an AI-enabled operating transformation
- Hands-on experience using AI, coding agents, or automation to build useful capabilities
- Experience in a regulated or compliance-intensive industry
- Experience with digital marketplaces, comparison shopping, lead generation, or insurance distribution
- Experience incubating and scaling new acquisition channels
Benefits
- Remote work arrangement
- Medical coverage with PPO and HSA plan options
- Company funded HSA contributions from $2,000 to $4,000 annually
- Dental and vision coverage
- 401(k) with company match and eligibility from day one
- Paid time off and company holidays
- Paid parental and pregnancy disability leave
- Company paid life and AD&D insurance
- Employee Assistance Program (EAP)
- Employee discounts on travel, entertainment, fitness, dining, and more
Company Overview
Company H1B Sponsorship