Note: The job is a remote job and is open to candidates in USA. American Federation for Children is building a national platform to turn a federal tax-credit policy into scholarships for children and is establishing an enterprise marketing organization. The Vice President of Creative & Content will lead the creative studio and editorial function, setting strategy, standards, workflows, and priorities while overseeing creative production, brand stewardship, content strategy, team growth, vendors, and performance across AFC entities.
Responsibilities
- Set the strategy and the priorities. Decide what the team makes, what it declines, and in what order, so effort goes to the work that moves donors and scholarships, as well as state level implementation. Partnering with other marketing capabilities how content is packaged and presented across audiences and channels, not just that it ships on time
- Partner with the CMO. You work directly with the CMO on priorities, standards and the shape of the department, and with the expanded marketing team on the creative carrying seven-figure monthly media spend: concepts, formats, landing pages and the test roadmap. You are comfortable being held to conversion results and test velocity
- Lead and grow the department. Coach leaders and makers across design, video, multimedia and editorial copy, and add talent as demand grows
- Build the operating system. One intake and prioritization process serving every AFC entity, with clear workflows, governance and decision rights, capacity planning, published service standards, and a protected rapid-response lane for communications and advocacy work
- Build design systems that scale. The ad design system, landing page and template systems, and the components behind them, so the team ships at high volume without rebuilding every asset from scratch or losing the brand along the way
- Deliver against SEO and AI content strategy. AFC content should be the answer in search and in AI assistants when people ask how the Education Freedom Tax Credit works. The editorial team lead the delivery of this growth lever
- Lead the editorial function. Content strategy and production across fundraising copy and family storytelling used by fundraising, advocacy and press
- Steward the brand. Own the brand system across multiple organizations, and run the message standards process (claims, red lines) with the Communications team
- Partner with Communications. Marketing and Communications are being built as two centers on one system. You will work with Communications leadership on message standards, on the fast lane that protects rapid response, and on where campaign work and press work divide
- Work with Digital Platform and UX. Landing pages, the donation flow, the calculator and the Partner Portal are where creative meets product. You partner with the digital platform and web experience team on shared design systems, page templates and conversion work
- Build AI into the studio. Put AI to work across copy, design operations and video post-production so the team can handle much higher volume
- Manage vendors and budget. Own the video agency relationship covering our explainer series and documentary work, plus the contractor roster and the build-versus-buy calls as in-house capability grows
- Help lead the marketing organization. You are one of four department heads in a new enterprise marketing organization, alongside Growth, Lifecycle, and Data, MarTech & Analytics, and will help shape how it operates
Skills
- 10+ years in creative or content leadership, including leading teams across design, video and copy, and managing other leaders
- Strategic, not just productive. You can look at a quarter of demand and say what matters, what waits, and what does not get made, and defend that call to the people who asked. You think about how work is presented, not only what is produced
- You have run creative or content as a service to internal clients who own their own strategy and voice. You can hold a standard without owning the message, and say no to a stakeholder without losing them
- You have built, scaled or turned around an in-house studio or content operation, and can explain the system you built: intake, traffic, service levels, capacity
- You have replaced informal ways of working with a system without killing the pace. You know the difference between governance that protects the work and process that smothers it
- You have made creative for direct response at meaningful spend, and you are comfortable being measured on conversion and test velocity
- Strong editorially. You can raise the level of copy and content strategy yourself, and you will be building out the editorial bench as you go
- Experienced using AI in production work. You can show how it changed your team's output and workflows
- You have owned a brand and design system across several products or entities and kept it consistent at volume, with the templates and components to make that real
- A genuine player-coach. You make the leaders under you better, and you are still willing to get into the work yourself
- Remote within the US (Austin, TX a plus)
- Helpful but not required: fundraising, nonprofit or advocacy experience; agency leadership background; video production depth
Benefits
- Remote within the US
Company Overview