Note: The job is a remote job and is open to candidates in USA. BarkleyOKRP is a dynamic company that specializes in full-funnel media planning and buying services, among other offerings. As the Vice President of Analytics, you will lead the Analytics practice, developing innovative measurement frameworks and empowering a team of data analysts to drive data-informed decision making across the agency.
Responsibilities
- Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps
- Holistic marketing performance reporting & dashboarding
- Media measurement vendor evaluation, contracting & budget management
- Cross-channel response analytics & media plan optimization
- In-channel response attribution analytics & investment plan optimization
- Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements
- New Business Development support
- Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making
- Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning
- Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution
- Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies
Skills
- 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization
- Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
- Expertise with analytics reporting and data platforms Tableau, SQL, Adverity
- Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata)
- Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams
- Strong project management skills and the ability to simultaneously lead multiple ongoing project streams
- Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights
- Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail
Benefits
- Multiple health insurance options
- Flexible PTO
- Life insurance
- 401K
Company Overview