Note: The job is a remote job and is open to candidates in USA. Anatta is a Shopify Platinum Partner seeking a UX Strategist to lead optimization strategies for eCommerce clients. The role involves owning the end-to-end optimization strategy, analyzing performance data, and guiding cross-functional teams to drive measurable business impact through data-driven insights.
Responsibilities
- Take ownership of the optimization strategy for each account — setting direction, not just surfacing findings
- Analyze onsite performance data (GA4, Shopify, heatmaps, etc.) to identify friction points, drop-offs, and growth opportunities across the customer journey
- Connect user behavior to business KPIs (CVR, AOV, LTV, churn, retention, etc.) with demonstrated data process
- Synthesize large, messy datasets into sharp, decision-ready insight
- Lead the development of prioritized optimization roadmaps aligned with client business goals
- Evaluate opportunities using structured prioritization frameworks (impact, effort, confidence)
- Balance short-term wins with long-term strategic initiatives, and defend the trade-offs with data
- Own and lead A/B testing programs across multiple clients
- Define hypotheses rooted in data and behavioral insight
- Partner with design and development teams to execute experiments
- Analyze results with statistical rigor and lead the scaling of winning solutions across the experience
- Own the measurement strategy for each account: custom events, funnel tracking, and KPI architecture within GA4 and Shopify
- Build and analyze end-to-end conversion funnels (landing → PDP → cart → checkout → purchase → retention)
- Identify tracking gaps and lead engineering/data partners through robust event instrumentation
- Build reporting and dashboards (GA4, Looker, etc.) that make performance and experiment impact instantly legible
- Own the performance narrative end-to-end — what happened, why it happened, and what to do next — turning analytics into a story stakeholders act on
- Serve as the strategic and analytical lead for clients, guiding optimization decisions with clarity and authority
- Present insights and performance narratives with compelling, business-focused storytelling that lands with senior stakeholders
- Bridge data, UX, and business strategy into a single, coherent point of view
- Lead collaboration with UX designers, UI developers, and project managers to bring recommendations to life
- Ensure strategic intent survives design and development execution
- Drive alignment across teams and accounts, leading without relying on direct authority
- Define and evolve KPIs and measurement frameworks aligned to revenue, LTV, and retention
- Track performance of optimization initiatives and iterate based on results
- Establish scalable, repeatable measurement and reporting processes across accounts
Skills
- 5–8+ years in UX, CRO, Product Analytics, or Digital Strategy, with demonstrated ownership of optimization strategy — not just execution
- Proven track record of driving measurable business impact through data-driven optimization
- Deep expertise in Google Analytics (GA4), Shopify analytics & reporting, and A/B testing platforms (e.g. Optimizely, Convert, Shoplift, VWO, Intelligems)
- Strong command of GA4 event architecture, including custom event design, funnel setup, and debugging tracking issues
- Skilled at analyzing multi-step conversion funnels and user journeys to identify drop-offs and opportunities
- Ability to translate raw, complex data into clear reporting and executive-level insight — this is a core strength, not a secondary skill
- Strong quantitative skillset with the ability to interpret complex, ambiguous datasets
- Ability to connect user behavior with business performance and financial outcomes
- Experience owning and prioritizing optimization roadmaps
- Hands-on experience designing, executing, and analyzing A/B tests
- Strong understanding of experimentation frameworks and statistical significance
- Ability to lead and scale experimentation programs across multiple initiatives
- Exceptional storytelling ability — translating dense data into a clear, actionable, business-relevant narrative
- Experience working directly with clients or stakeholders in a consultative, advisory capacity
- Confidence presenting to senior stakeholders and influencing decision-making through data-backed narrative
- Demonstrated ability to lead optimization strategy across design, development, and product teams
- Ability to drive execution and influence outcomes without direct authority
- Strong ownership, organization, and accountability
- Experience in eCommerce, subscription models, or DTC brands
- Familiarity with tools like Hotjar, FullStory, Elevar, Looker, or BigQuery
- Background in UX design or product strategy
Benefits
- Remote first organization
- Full medical, dental, vision, disability, and company paid life insurance
- Employer 401(k) contributions
- Employee assistance program
- Start accrual with 20 days of PTO annually + holidays
- Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge
- Paid parental leave
- Company events, happy hours, andretreats
- Budget for continuing education
- Other perks vary by location
Company Overview