Note: The job is a remote job and is open to candidates in USA. Drips helps organizations build stronger customer and member relationships through personalized, two-way conversations at scale. The UX Content Strategist will lead end-to-end UX strategy, content direction, conversation design, and client-facing delivery, primarily for healthcare member experiences, while using research, performance data, and experimentation to optimize outcomes.
Responsibilities
- Lead discovery and translate client goals, audience needs, operational realities, and program constraints into a coherent UX strategy
- Develop conversation designs, scripts, content guides, journey maps, kickoff materials, and optimization recommendations ready for implementation and client review
- Make decisions that balance business outcomes, feasibility, brand voice, privacy, legal, and compliance requirements
- Own deliverables through review, revision, approval, launch, and post-launch learning, not just the first draft
- Translate complex clinical, payer, benefit, and program information into plain, empathetic, action-oriented language
- Recognize when a healthcare message needs additional validation, escalation, or careful handling of privacy and protected health information
- Work confidently with client subject-matter experts and internal partners when requirements are incomplete, conflicting, or evolving
- Build reusable patterns, frameworks, and guidance that make high-quality healthcare experiences easier to produce consistently
- Serve as a trusted UX partner to Client Success, Solutions Consulting, Implementation, Project Management, Production, Data, and other cross-functional teams
- Facilitate or contribute to discovery sessions, kickoffs, conversation design reviews, and optimization discussions
- Present your work clearly, explain your rationale, and guide stakeholders toward decisions
- Close loops on open questions, surface risks early, and keep work moving without waiting for perfect information
- Help improve intake, handoffs, templates, documentation, and operating practices across the UX function
- Connect content and journey decisions to measurable outcomes: engagement, completion, click-through, response, transfer, appointment, conversion, satisfaction, or other program-specific metrics
- Interpret performance signals and client feedback to recommend changes to message strategy, cadence, sequencing, calls to action, and journey structure
- Frame hypotheses and split tests that are practical to implement and useful for learning
- Use emerging tools, including AI-assisted workflows, thoughtfully, with human judgment and rigorous review for quality, brand alignment, privacy, and compliance
Skills
- Meaningful professional experience in healthcare, health insurance, health services, digital health, patient or member engagement, or a closely related domain
- Strong experience in UX content strategy, content design, or a comparable discipline
- Demonstrated ability to own complex work from discovery through delivery: strategy, writing, review, stakeholder alignment, and iteration
- Experience turning complex or regulated information into clear, human, action-oriented content
- Strong writing and editing judgment across conversational channels such as SMS, IVR, voice, email, web, and surveys
- Comfort facilitating meetings and presenting work to clients and internal stakeholders
- Ability to work across multiple concurrent programs, prioritize under pressure, and communicate clearly about scope, tradeoffs, timing, and risk
- A collaborative approach and a willingness to help improve the system, not just complete individual assignments
- To be considered for this role, you must submit a brief cover letter that explains your interest in the UX Content Strategist role at Drips
- In your letter, highlight your relevant experience in content strategy, content design, healthcare, customer or member engagement, or related fields
- Additionally, describe your experience collaborating with cross-functional teams
- Please include one example that illustrates your approach to solving a complex content or experience challenge
- Experience with health plans, payers, Medicare, Medicaid, quality programs, risk adjustment, HRA or AWV programs, medication adherence, care management, transitions of care, or member engagement
- Experience designing for populations with different health literacy, accessibility, language, age, or care needs
- Familiarity with healthcare privacy, PHI-sensitive workflows, regulatory review, or client approval processes
- Experience with multi-step journeys, branching logic, personalized content, transfer flows, surveys, or conversational AI
- Experience using performance data or experimentation to improve content and journey outcomes
- Experience creating reusable frameworks, templates, or playbooks that help a team scale
- Comfort using AI-assisted tools as a force multiplier while maintaining high standards for human review and accountability
Benefits
- Remote work (any location)
Company Overview