Note: The job is a remote job and is open to candidates in USA. Dimond Connect is hiring a UGC Content Manager for a client in the pet care space. The role will build and manage a creator content pipeline by sourcing, vetting, and outreaching to pet-focused influencers and UGC creators, coordinating content collection and usage rights, and using AI-powered workflows. The manager will also maintain the creator database, coordinate product seeding, and support content performance optimization with growth and creative teams.
Responsibilities
- Scout pet-focused influencers and UGC creators across TikTok, Instagram, and YouTube daily. You know where good creators hang out and how to find the ones others miss
- Assess creators on the two things that matter: content quality (can they produce scroll-stopping, native-feeling content?) and audience fit (is their demographic actually pet owners who match our customer?)
- Build depth across creator tiers, niches, and styles: testimonial, demo, unboxing, day-in-the-life, pet-owner POV
- Develop a repeatable vetting framework so creator selection gets sharper and faster over time
- Run outreach to pet-focused creators at real scale: think hundreds of personalized touchpoints per month across DMs, email, and creator platforms
- Craft outreach messaging that converts: personal enough to get replies, on-brand enough to attract the right creators
- Manage follow-ups, responses, and negotiations on rates and deliverables within agreed budget parameters
- Track outreach performance (reply rates, conversion rates) weekly and iterate on what's working
- Source raw footage and B-roll batches from creators for our paid creative team, not just finished videos
- Brief creators on what raw content we need (angles, settings, pet-and-product moments) and manage delivery so our creative team always has fresh material to cut from
- Coordinate content usage terms on every deal: every onboarded creator signs our usage terms, no exceptions
- Keep signed agreements organized and linked to the creator database so the team always knows what content we can use, where, and for how long
- Use AI tools to supercharge sourcing, vetting, and outreach: creator discovery, audience analysis, message personalization, and pipeline management
- Constantly experiment with new AI tools and workflows so volume scales without quality dropping
- Help shape how AI gets embedded into the wider content engine as it scales
- Own the creator database: rates, contact history, audience data, content strengths, usage rights status, and pipeline stage
- Keep the outreach and onboarding pipeline organized and up to date. Nothing slips through the cracks on your watch
- Coordinate product seeding and shipping to newly onboarded creators across the US
- Give the team clear, regular reporting on pipeline health and creator roster growth
- Work with the team to understand which creator types, hooks, and content styles are performing and adjust who you're sourcing accordingly
- Flag standout creators for repeat work, bigger partnerships, or whitelisting consideration
- Stay on top of trends in the pet, wellness, and creator space, and bring fresh creator finds to the table proactively
Skills
- A genuine social media native. You spend real time on TikTok and Instagram, understand creator culture, and can instantly tell a great creator from an average one
- 2 to 4 years of experience in UGC, influencer marketing, social media, or creator outreach (agency, brand, or platform side), or a standout portfolio of self-driven creator work with results strong enough to match that experience
- A sharp eye for both content quality and audience fit
- Comfortable with high-volume, consistent outreach. You're organized, persistent, and don't mind the grind of building a pipeline
- Hands-on enthusiasm for AI tools. You already use them to work faster, and you're excited to build them into your workflow
- Highly organized and detail-oriented, able to track hundreds of creator conversations without dropping balls
- Strong written communication
- Experience specifically with pet, wellness, or lifestyle creators
- Familiarity with creator sourcing and management platforms (e.g. Insense, Billo, GRIN, Modash or similar)
- Experience with product seeding/gifting programs (Instagram, TikTok Shop)
- Experience sourcing raw content and B-roll for paid creative teams
- Understanding of what makes UGC perform in paid social: hooks, pacing, native feel
- A genuine affinity for pets and the wellness category
Company Overview