Note: The job is a remote job and is open to candidates in USA. ElevenLabs is an AI research and product company transforming how people interact with technology. The System Architect, Lifecycle Marketing will design and operate a scalable lifecycle marketing system across Creator, Enterprise, and Developer segments, including onboarding, nurture, upsell, ABM, experimentation, integrations, and performance reporting.
Responsibilities
- Architect a parameterised lifecycle system where new industries, segments, and languages are configuration, not new campaign trees
- Design and launch onboarding, nurture, and upsell campaigns across Creator, Enterprise, and Developer segments
- Prototype and ship your own integrations and logic; you scope engineering help, you don't queue behind it
- Own lifecycle touchpoints across channels with clear, measurable goals
- Build multilingual nurture flows that scale globally, maintaining message quality and performance
- Set up and manage robust A/B testing plans and track performance across the full funnel
- Own the reporting framework for lifecycle marketing; define success metrics and communicate learnings
- Build ABM infrastructure for targeted, account-level nurture and retention programs
- Partner with the design and engineering teams to deploy campaigns that require light integration or tech support
- Bring structure and governance to lifecycle strategy—ensuring data hygiene, segmentation accuracy, and QA rigor
Skills
- • 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-growth SaaS company
- • Deep proficiency in HubSpot — building workflows, scoring models, and automated nurture programs
- • Working knowledge of Salesforce and how marketing and sales data connect end-to-end
- • Experience building and managing lead scoring and MQL/SQL/PQL funnels
- • Experience running or supporting ABM programs for target accounts
- • Strong analytical skills — comfortable owning funnel metrics and translating data into action
- • Excellent cross-functional communication, especially with Sales and RevOps
- • Experience building AI-powered marketing workflows — for personalization, content generation, or campaign automation
- • Experience marketing to developer or technical buyer personas
- • Familiarity with product-led growth motions and PQL-to-enterprise conversion
- • SQL or basic data querying skills
Benefits
- Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
- Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
- Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
- Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
- Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
- This role is remote and can be executed globally. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.
Company Overview