Note: The job is a remote job and is open to candidates in USA. Green Room Communications is a healthcare communications and public relations agency with a digital-first focus. The SVP, Digital Strategy & Analytics will lead the agency’s digital, analytics, and omnichannel offerings, advise healthcare and pharmaceutical clients, develop measurement frameworks, and build organizational capabilities.
Responsibilities
- In partnership with the Leadership Team (LT), evolve Green Room’s digital-first strategy, growing the agency’s capabilities and offerings
- Drive innovation and business impact across digital and omnichannel communications pulling from data-driven insights (e.g. audience intelligence, social listening, AI-enabled insights, and measurement)
- Stay ahead of emerging digital, social, search, and AI trends and identify new opportunities for Green Room
- In partnership with other Green Room leaders, drive Green Room’s digital marketing strategy and execution to elevate the agency as a thought leader and demonstrate capabilities in the digital space
- Identify new business opportunities for Green Room. Participate in or lead new business recommendations, as appropriate
- Serve as a senior client-facing advisor, providing proactive, real-time counsel and strategic guidance to healthcare and pharmaceutical clients
- Consistently evaluate client needs and identify opportunities to drive organic growth
- Leads digital, social, and omnichannel strategy development for clients aligned to their business objectives
- Oversee digital campaigns, including planning and program implementation and optimization based on data
- Identify emerging digital trends that can be leveraged for new client opportunities
- Advise clients on AEO, GEO, SEO, discoverability, search evolution, AI-driven content ecosystems, and omnichannel engagement best practices
- Own and lead paid digital activation
- Nurture client relationships and ensure strategic and high-quality digital execution
- Lead channel strategies and patient/customer journey planning
- Establish agency-wide measurement and reporting frameworks that connect communications to business outcomes
- Lead the development of data dashboards, reporting approaches, and performance scorecards that identify actionable insights and recommendations for clients
- Oversee analysis of media, social, search, website, campaign, and engagement data
- Develop benchmarks, KPIs, and reporting methodologies across client programs to demonstrate business value and impact
- Continue to build and evolve digital and analytics capabilities of the agency, ensuring appropriate resourcing including engaging with external vendors and internal experts as needed
- Identify mentoring and training opportunities (formal and informal) that will elevate the digital and analytics capabilities across the agency
- Support and continue to foster a culture of curiosity, innovation, continuous learning, and data-driven decision-making
- Evaluate and implement (as appropriate) new platforms, tools, and technologies to continue to evolve and enhance Green Room's digital capabilities
- Identify opportunities to improve efficiency, reporting, and strategic insight generation
Skills
- 10+ years of proven experience in digital communications, digital strategy, analytics/measurement, and at least a portion of that time in a healthcare communications/public relations agency
- Strong business acumen with experience contributing to account growth and new business development
- Strong understanding of healthcare stakeholder ecosystems, including HCP, patient, advocacy, payer, and corporate audiences
- Experience managing teams and leading enterprise-level client relationships
- Demonstrated success building digital and analytics capabilities
- Solution-oriented problem-solving approach to challenges
- Exceptional presentation, storytelling, proposal-writing, and client communication skills
- Highly collaborative, anticipatory, nimble, and comfortable operating in fast-paced, entrepreneurial agency environment
- Willingness to function as a player-coach
- Omnichannel digital marketing experience a plus
- Client-side corporate experience a plus
Benefits
- Flexible “Work From Anywhere” Environment
- Development & Growth Opportunities
- Annual Bonus & Profit Sharing (contingent upon company & individual performance)
- Comprehensive Medical, Dental & Vision Coverage
- 401(k) Matching
- Paid Time Off/PTO
- Unlimited Health & Wellness Days
- Paid Company Holidays & Closure Between Dec 25 - Jan 1
- $500 Health & Wellness Stipend
- Summer Fridays
Company Overview