Key Responsibilities
• Deliver and work cross-functionally with marketing operations to launch loyalty initiatives and campaigns across email, push notifications, site, app, social, and other channels and devices, as relevant
• Implement and set up landing pages, banners, and in-app messaging using content symphony
• Develop campaign briefs and partner with the creative team to create assets; oversee timelines from development to execution
• QA all customer journeys before approval
• Track awards and redemptions associated with the loyalty program
• Work with promo team to implement DXGY functionality for monthly challenges
• Manage legal and content team approvals from end to end
• Evaluate end-to-end customer experience across multiple channels (web, social, and strategic partners) and turn learnings into actionable next steps
Qualifications
• 3+ years of work experience in digital marketing
• Retention marketing experience in lifecycle/loyalty programs, segmentation, and automation strategy. Subscription business model and/or retail organization experience a plus.
• Experience with loyalty initiatives and programs is a plus
• Strong ability to assess competing priorities and multi-task
• Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management system
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies.
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
Remote
Skills:
Analysis Skills, Automation, Business Model, Campaigns, Communication Skills, Content Management, Content Management Systems (CMS), Cross-Functional, Customer Experience, Customer/Client Research, Data Management, Email Campaign, Legal, Loyalty Programs, Marketing, Marketing Strategy, Metrics, Multitasking, Online Marketing, Presentation/Verbal Skills, Quality Assurance, Retail, Strategic Analysis, Team Player, Writing Skills
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