Note: The job is a remote job and is open to candidates in USA. IDEAL INDUSTRIES, INC. has built a reputation for over a century by crafting iconic tools and practical technology required in various sectors. The E-Commerce Lead will drive digital sales growth, profitability, and market share across all Ideal Electrical product categories sold through the e-commerce channel, while managing sales and channel strategy.
Responsibilities
- Provide strategic leadership and direction for all eCommerce accounts which includes pure play e-tailers (Amazon) as well as the .coms for big box stores (THD.com), ensuring alignment with broader business goals and digital growth initiatives
- Build out Digital Marketing strategy for execution in Ecommerce Channel
- Provide guidance on Product Innovation Strategy for Ecommerce Channel (packaging, pack size, etc.)
- Cultivate and strengthen relationships with key retail partners and internal stakeholders to foster collaboration, trust, and long-term success
- Own the Channel Marketing strategy build & execution which includes G2MS, tactical Marketing plans, and the enforcement of MAP (Minimum Advertised Pricing Policy)
- Partner cross-functionally with marketing, product development, and operations teams to develop and execute integrated sales strategies, product roadmaps, and promotional campaigns
- Continuously assess and refine market coverage strategies to adapt to shifting consumer behaviors, competitive pressures, and emerging digital trends
- Deliver actionable insights and strategic updates to senior leadership on market dynamics, customer performance, and competitive intelligence
- Optimize product listings with compelling copy, images, and SEO best practices
- Manage digital shelf presence across all platforms
- Monitor KPIs such as conversion rates, traffic, average order value, and customer acquisition cost to make informed decisions and provide guidance across conversion strategies
- Leverage retargeting and personalization strategies to boost engagement with partners
- Lead, mentor, and develop a high-performing small eCommerce account management team, providing clear direction, daily operational oversight, and performance coaching to maximize efficiency and impact
- Communicating inventory and volume forecasting needs with Demand Planning & Operations
- Contributes to a collaborative, team-oriented workplace, which may include other duties as assigned
Skills
- Bachelor's degree in marketing, sales, business, or a related field
- Minimum of 10+ years of sales or account management, primarily through eCommerce
- Extensive experience working with direct eCommerce accounts such as Amazon, The Home Depot, Lowes
- Expertise in digital marketing, paid search, SEO, AEO, and Google Analytics
- Proficiency in data analysis and reporting tools, such as Excel and BI
- Proficiency in utilizing PIM systems and related technologies, such as master data management (MDM), data integration, and data transformation
- Strong verbal, written and presentation skills
- Proficient in the use of MS Office including Outlook, Word, Excel and PowerPoint
- Proven analytical and interpersonal skills, with a history of driving successful outcomes
- Demonstrated success in delivering results in dynamic and competitive markets
- Willingness to travel ~10%
- Masters preferred
Benefits
- Medical, Dental & Vision Insurance
- Education Reimbursement
- Wellness Programs
- 401k with Company Match
- Cash Balance Pension Plan
- Vacation
- Personal Days
- Volunteer Time
- Holidays
- Parental Leave
Company Overview