[Remote] Staff Data Analyst (eCommerce Analytics Specialist)

Note: The job is a remote job and is open to candidates in USA. Pura is a fragrance and smart home technology company creating personalized scent experiences. The Staff Data Analyst will lead eCommerce and marketing analytics initiatives, develop metrics and dashboards, interpret product and web data, and provide insights to improve user experience, business performance, and brand partnerships.

Responsibilities

• Head data-based eCommerce and marketing projects and initiatives to support sales/marketing team KPIs and brand partnerships
• Define, analyze, and help track new metrics that inform strategy
• Compile, analyze, visualize, and interpret critical product and web analytics data for presenting to teams and brand partner stakeholders
• Provide quantitative balance throughout the entire product life cycle (research, design, implementation, and iteration)
• Make recommendations on how to improve user experience and business performance
• Explore data to find trends and opportunities for our product teams and brand partners
• Develop and maintain data dashboards and reporting, including ad hoc requests and reporting automation

Skills

• 5-8+ years of experience in a data analysis role (eCommerce field preferred)
• Advanced experience with MMM and MTA tools as well as Google Analytics (or equivalent)
• Proficiency with Microsoft Office or Google applications (Excel/Sheets, SQL)
• Proficiency with data warehouse architecture and Git
• Experience in a data visualization tool (ex: Tableau)
• Experience in advanced analytic and statistical techniques, A/B testing, customer segmentation, marketing effectiveness, and revenue/opportunity attribution
• Experience building and automating management-level reporting
• Strong communication skills. Demonstrated ability to speak on a technical level and communicate clearly with engineers, customer service, marketing, manufacturing, and designers
• Experience facilitating cross-functional teams with a strong sense of accountability

Benefits

• Remote / Hybrid

Company Overview

Keurig built a marketplace for coffee brands, Pura is doing that, but in home fragrance with the biggest brands people know and love. It was founded in 2014, and is headquartered in Orem, Utah, USA, with a workforce of 201-500 employees. Its website is https://www.trypura.com.

Company H1B Sponsorship

Pura has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2024, 1 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.