Note: The job is a remote job and is open to candidates in USA. Amsive is a performance marketing agency that values collaboration and innovation. They are seeking a Sr Specialist in Digital Media to manage paid search and social advertising campaigns, focusing on direct response and lead generation for clients, particularly in the Financial Services and Healthcare industries.
Responsibilities
- Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns
- Ensuring ads are targeted to the most relevant audiences/search queries/etc
- Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
- Text ad copy writing and social ad creation; overseeing the development of display ads
- Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
- Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members
- Contributing proactively to corporate initiatives, process changes, and other duties as needed
- Doing what it takes to ensure targets are met or exceeded
- Leading client calls to discuss strategy and performance
Skills
- 3-5 years experience dedicated to managing digital advertising campaigns
- Impeccable attention to detail
- Experience managing paid media campaigns (both search and social) using Google Ads and Meta Ads
- Ability to own projects – making sure they get done correctly and on-time
- An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
- Ability to build ad campaigns in various user interfaces and editing tools
- Ability to find the story within the data. Not just the 'what,' but the 'why'
- The ability to calculate bids based on potential ROI
- Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
- Excellent written communication and interpersonal skills, with a desire to work as a member of a team
- Excellent verbal and presentation skills since this role is client-facing
- Experience presenting data and strategy
- Strong experience with programmatic and social advertising
- Experience using Tiktok, LinkedIn, and Pinterest are nice to have
- Advanced MS Office skills, especially Excel and PowerPoint
- Understanding of testing principles and a disciplined approach to testing
- Ability to understand the needs and desires of our clients' customers
Benefits
- Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
- Dental, Vision, and Health Insurance
- 401(k) with a company match program
- Paid Parental Leave
Company Overview