Note: The job is a remote job and is open to candidates in USA. Sinch, through its Mailgun business, provides a Customer Communications Cloud that helps businesses deliver engaging customer experiences through messaging, voice, and email. The Performance Marketing Manager will lead paid advertising strategy across search, social, display, and video, optimizing campaigns, budgets, creative, and conversion funnels to maximize ROI. The role balances product-led growth and sales-led pipeline generation while partnering with cross-functional marketing, creative, CRO, and sales teams.
Responsibilities
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Meta, Display, LinkedIn, and Connected TV (CTV)
- Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
- Leverage customer segmentation and target market inputs to optimize media performance
- Oversee paid conversion event integrity across platforms
- Lead campaign refreshes, ads refreshes, creative rotations, and audience tests
- Identify high-impact opportunities in emerging media, new technologies, and AI to future-proof our strategies, stay ahead of market trends, and accelerate growth
- Partner with ABM teams to align targeting, budgets, and funnel segmentation
- Collaborate with the CRO team to test landing pages, messaging, and UX improvements
- Work closely with the Creative Strategist to brief and deliver assets for ads across Meta and Google
- Coordinate with content, product marketing, web, and sales teams to ensure alignment across funnels
- Own all digital ad performance scorecards: upkeep, optimization, and accuracy
- Deliver scorecard updates Weekly (WoW), Monthly (MoM), and Quarterly (QoQ)
- Maintain budget pacing documents and monthly investment summaries
- Produce ad account deep dive reports, including channel efficiency, CVR analysis, CPA/CAC trends, and funnel diagnostics
- Evaluate and optimize end-to-end digital ad funnels, including channel-to-lead-to-opportunity flow
- Monitor and optimize channel performance across both product-led (PLG) and sales-led funnels
- Analyze landing page performance, identify CRO opportunities, and coordinate execution with the CRO team
- Collaborate with Strategists on creative needs and performance-driving assets
Skills
- 4–7+ years in performance marketing, growth marketing, or analytics
- Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console
- Strong ability to analyze complex datasets and build reporting structures
- Proven success managing multi-channel performance budgets and pacing
- Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling
- Deep understanding of website conversion principles and experimentation frameworks
- Hands-on experience with ad copy testing, landing page optimization, and creative coordination
- Ability to simplify complex performance insights for executive-level stakeholders
Benefits
- Comprehensive medical, dental, and vision plans.
- A variety of supplemental plans, including access to telehealth for all participants.
- Free virtual counselling resources through the global Employee Assistance Program.
- Roth and Pre-tax 401(k) options including an employer match for all participants.
- A generous paid time off program.
- Paid parental leave and family planning support.
- Flexible remote work offerings.
- Paid time off to support a volunteer program of your choice.
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