Note: The job is a remote job and is open to candidates in USA. Market Performance Group is an omnichannel commerce agency serving consumer packaged goods manufacturers through strategy and commercialization services. The Senior Digital Media Specialist owns small to mid-size client accounts, implementing and optimizing media strategies, managing budgets and campaigns, analyzing performance, and communicating results and recommendations to clients.
Responsibilities
- Execute media strategies with excellence, driving impactful results across a portfolio of small to mid-size client accounts
- Drive campaign building, budget pacing, bid optimization, and keyword management
- Partnering with Account Managers on owned assigned client accounts, ensuring media strategy aligns with their business goals
- Serve as a subject matter expert in SaaS tools such as Pacvue, leveraging them for media planning and analysis
- Build PPC and Display media plans for clients, including targeting strategies, budget allocation, keyword selection, and ASIN prioritization aligned with client objectives
- Compile and present comprehensive media reports, including trend charts, graphs, and insights, for weekly business reviews
- Lead media meetings with clients, presenting performance updates, and strategic recommendations
- Provide actionable insights based on performance data, identifying drivers, fluctuations, and next steps
- Own client-facing communications (via email and/or chat), delivering clear, proactive updates and actionable next steps
Skills
- 2–4 years of experience in paid search, display, and/or retail media advertising
- Client Relationship Management and Client Strategy Development
- Advanced Data Analysis and Excel
- Strategic Media Planning with data-driven insights
- Budget Management and Execution
- Project Management and organizational skills
- Problem-Solving & Strategy
- Intermediate proficiency in media tools: Pacvue, SKAI, and other platforms
- Initial Leadership Skills — willingness to mentor and guide junior team members
- Excellent written and verbal communication skills
- Bachelor's Degree or equivalent experience
Benefits
- Medical health benefits
- Dental health benefits
- Vision health benefits
- Short-term disability (STD)
- Long-term disability (LTD)
- Paid maternity leave
- Paid paternity leave
- Life insurance
- Performance-based bonuses
- 401K
- Paid holidays
- Unlimited paid time off
Company Overview