Note: The job is a remote job and is open to candidates in USA. AutoNation is an automotive retailer offering vehicles, financing, parts, and maintenance services through a nationwide dealership network. The Sr. Manager, Marketing Technology will lead the strategy, architecture, roadmap, governance, and optimization of the marketing technology ecosystem, while managing a team and partnering with Product Strategy, Technology, Data, Marketing, and external vendors to enable scalable personalization and customer engagement.
Responsibilities
- Lead the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy
- Manage and mentor a small team of marketing technologists and platform specialists
- Prioritize overall MarTech initiatives for the team, balancing strategic intent, platform constraints, technical debt, and delivery capacity
- Maintain a working knowledge of the marketing technology discipline, educating the team on updated and improved capabilities of both current partners and key vendors in the space
- Oversee the team’s translation of product strategy and lifecycle priorities into required MarTech capabilities, ensuring the correct gaps, dependencies, and the sequencing of needs across the tech stack is reflected correctly
- Partner with Technology and Data team leads to define scalable, secure, and compliant platform architecture, integrations and data flows
- Develop and lead the process for evaluation and selection of MarTech vendors and platforms, including defining requirements, tradeoff analysis, and roadmap alignment
- Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity
- Define and track success metrics such as adoption, capability, utilization, and enablement of priority use cases
- Communicate MarTech direction, constraints, and progress clearly to team leaders across Product Strategy, Marketing, Technology, and other senior stakeholders
Skills
- 6+ years of experience in management of marketing technology, digital platforms, or related roles within complex enterprise environments
- 2-5 years of leadership or team management experience
- Bachelor's degree in Marketing, Business, Data Science, Computer Science, Information Systems, or related discipline
- Proven ability to supervise, grow, and foster talent within a team
- Demonstrated experience owning and managing MarTech platforms including CDP, DAM, marketing automation, personalization, analytics, or related capabilities
- Able to define platform roadmaps and architectures that enable strategic use cases rather than optimizing individual tools in isolation
- Experience facilitating relationships with Technology and Data teams on architecture, integration, privacy, and scalability considerations
- Ability to balance strategic vision with operational execution in a fast-moving environment
- Experience leading projects with vendors and external partners, including platform evaluation, roadmap alignment, and ongoing relationship management
- Strong communication skills, with the ability to explain technical constraints and opportunities to non-technical stakeholders
- 2-3 years in automotive (OEM, large dealer group, ad agency, or data partner) preferred
Benefits
- Competitive compensation and 401k matching
- Insurance plans (health, dental, vision) and maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access to deals and discounts through YouDecide, a website with offers from top providers and retailers
- Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
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