Note: The job is a remote job and is open to candidates in USA. Stryker is seeking a Senior Marketing Manager, Strategic Customer Segments, to lead commercial marketing efforts for its Mako SmartRobotics and Mako RPS portfolio. The role develops integrated campaigns, economic value tools, executive engagement programs, and go-to-market strategies to influence hospital investment decisions and accelerate portfolio adoption.
Responsibilities
- Lead the development and execution of integrated national marketing campaigns aligned with the capital funnel strategy, including digital engagement, advertising, executive-focused content, and high-impact customer experiences
- Develop compelling economic value tools and resources, including ROI calculators, business case templates, and health economic materials that demonstrate the institutional value and impact of Mako technologies
- Establish and cultivate a strong network of executive reference sites and administrative faculty to enable peer-to-peer engagement, support customer programs, and strengthen executive advocacy
- Partner cross-functionally with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence, and downstream marketing teams to ensure a coordinated and integrated go-to-market approach
- Develop strategies and programs that influence hospital investment decisions, strengthen the business case for Mako technologies, and support the broader capital sales strategy
- Drive initiatives that accelerate adoption and growth of the Mako portfolio by aligning customer needs, economic value messaging, executive engagement, and commercial priorities
- Translate complex clinical, economic, and business insights into clear, compelling marketing strategies and customer-facing content that resonate with hospital executives and key decision-makers
Skills
- Bachelor's degree
- Minimum 10 years of work experience
- Minimum 2 years of people management experience
- Travel Percentage: 30%
- MBA
- Minimum 7 years in the medical device industry
- Demonstrated marketing experience within the healthcare/medical device industry
- Experience engaging with and selling to C-suite and executive-level stakeholders highly preferred
Benefits
- Work Flexibility: Remote or Hybrid or Onsite
Company Overview