Note: The job is a remote job and is open to candidates in USA. Xe provides currency services and products, including currency conversion, market analysis, currency data, and international money transfers for individuals and businesses. The Sr. Manager Lifecycle Marketing will build and own the lifecycle marketing function, developing always-on programs across the customer journey and driving activation, retention, repeat usage, cross-sell, win-back, and customer lifetime value. The role will lead segmentation, behavioral triggers, experimentation, KPI measurement, and collaboration across Growth, Product, Data/BI, Engineering, and Sales.
Responsibilities
- Own lifecycle strategy and execution end to end across email, in-app, push, and SMS, spanning onboarding, activation, engagement, cross-sell/upsell, churn prevention, and win-back for consumer and business customers
- Build always-on, behavior-triggered journeys that move customers from first transaction to habitual usage, and design programs that convert one-time senders into repeat customers
- Develop customer segmentation and lifecycle stages in partnership with Data/BI, and use behavioral and transactional signals to deliver the right message at the right moment
- Design and run cross-sell and upsell programs that introduce customers to new products and features as our platform expands, in close partnership with Product Marketing on positioning and launch moments
- Own B2B nurture in partnership with Sales: build lead scoring, routing, nurture streams, and recycling campaigns that convert and re-engage business leads through the funnel
- Establish a rigorous test-and-learn practice: hypothesis-driven A/B and holdout testing, clear measurement of incremental impact, and a cadence of iteration that compounds results
- Define and own lifecycle KPIs (activation, repeat rate, churn, reactivation, revenue per user) and report performance and learnings to marketing and business leadership
- Partner with Product and Engineering on the marketing technology and data foundations that lifecycle depends on, including CRM, customer data flows, and campaign tooling
- Bring the customer journey perspective into cross-functional planning so product launches, promotions, and sales motions all connect into coherent customer experiences
Skills
- 6+ years of marketing experience, with at least 3 years owning lifecycle, CRM, or retention marketing in fintech, payments, consumer apps, marketplaces, or B2B SaaS
- Proven track record of building lifecycle programs from the ground up and moving core metrics: activation, repeat purchase, churn, reactivation, and revenue per user
- Hands-on with marketing automation and CRM platforms (e.g., HubSpot, Braze, Iterable, Salesforce Marketing Cloud) and comfortable owning journey logic, triggers, and campaign QA yourself
- Strong command of segmentation, behavioral triggers, and personalization, and experienced partnering with data teams to build the underlying customer data foundations
- Analytical and experiment-driven: you design clean tests, measure incrementality honestly, and let results redirect the roadmap
- Experienced across both consumer and B2B motions, or deep in one with clear aptitude for the other; familiarity with lead nurture and sales handoff processes is a strong plus
- A strong writer and editor who can shape messaging that feels personal and useful rather than promotional
- Comfortable operating as a team of one to start: strategic enough to set the vision, hands-on enough to ship the campaigns
- Fluency with AI tools for content development, campaign production, and workflow acceleration is a strong plus
- Experience in cross-border payments, FX, remittances, or financial services is a plus
Benefits
- Medical, Dental & Vision Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- Paid Vacation / Sick Leave
- Hybrid Work Schedule
- Tuition Assistance
- Growth Opportunities
- Corporate gatherings, team bonding events, and much more!
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
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