Note: The job is a remote job and is open to candidates in USA. Oscilar is building an AI Risk Decisioning platform for banks and fintechs that manages fraud, credit risk, compliance, and onboarding decisions in real time. The Senior ABM & Enterprise Marketing Manager will own and scale account-based and enterprise marketing strategy, budget, campaigns, and team development to create and accelerate enterprise pipeline. The role partners closely with marketing, sales, and business development teams across outbound email, direct mail, events, webinars, and account-level campaigns.
Responsibilities
- Own the ABM & enterprise marketing budget and strategy company-wide, in partnership with the CMO and Sales leadership
- Define and maintain target account lists in partnership with Sales leadership
- Develop account-level and segment-level campaign plans for priority accounts
- Build account intelligence from incomplete data: research, intent signals, relationship mapping
- Coordinate account coverage across BDRs, AEs, and marketing channels
- Build and develop the ABM team as the program scales; report pipeline contribution, CAC, and ROI to the CMO and to the board/investors
- Design multi-touch outbound email sequences in collaboration with BDRs and Growth Engineering
- Own campaign messaging, segmentation, and testing
- Build coordinated plays that layer email with direct mail, events, and webinars
- Design and execute direct mail campaigns for target accounts: gifting, dimensional mail, executive packages
- Manage vendors, creative, and fulfillment
- Coordinate mail timing with outbound sequences and event invitations
- Enable BDR and AE teams with direct mails
- Co-own event strategy with the Events team including executive dinners, roundtables, sponsored conferences, field events
- Co-own ABM-specific event activations: pre-event targeting, on-site plays, post-event follow-up sequences
- Manage event ROI at the account level, not just lead level
- Plan and execute webinar programs targeting enterprise personas
- Own the full lifecycle: topic selection, speaker coordination, promotion, follow-up
- Build webinar-to-pipeline conversion plays with BDRs
- Run 1:1 and 1:few ABM campaigns against named enterprise accounts
- Run multi-channel activation plays: be comfortable building plays from all channels
- Partner with BDRs on account penetration strategy and follow-up workflows
- Work with AEs to build account-specific marketing plans for strategic deals
- Brief creative, manage vendors, and own campaign logistics end-to-end
- Iterate rapidly: launch campaigns, read the results, adjust, and relaunch
Skills
- 10–14 years in B2B marketing with at least 4–5 years focused on ABM or enterprise marketing at increasing scope, from account/team level to owning the function
- Hands-on experience with at least 3 of: outbound email, direct mail, events, webinars
- Track record of running account-based campaigns and owning budget and channel-mix decisions that have driven measurable, durable pipeline results
- You've managed vendors, budgets, logistics, and creative — not just strategy decks — and have built or scaled a team or function before
- Deep experience partnering with BDRs and AEs: you know how enterprise deals actually move
- Understand long sales cycles, multi-threaded buying committees, and how marketing accelerate pipeline
- Can speak credibly to C-level and VP-level personas at banks and fintechs
- You default to launching and iterating, not perfecting before shipping
- Comfortable designing lightweight tests across channels and doubling down on what works
- You measure what matters but don't let imperfect data paralyze you
- You can build and enrich an account list and a campaign plan without perfect data
- You've scaled ABM programs at a company where the playbook wasn't already written
- Be resourceful: you figure it out rather than wait for someone else to figure it out for you
- ABM or enterprise marketing at a company selling to financial institutions or regulated industries
- Marketing automation tooling (HubSpot, Marketo, Outreach, Sendoso, or similar)
- Run executive dinner programs or high-touch field events
- Worked at a company in the $5M–$50M ARR scaling phase
Benefits
- Equity packages, including a 401k plan
- Remote-first culture
- 100% employer-covered comprehensive health, dental, and vision insurance (US)
- Unlimited PTO policy
- Family-friendly environment with regular team events and offsites
- Strong learning and professional development opportunities
Company Overview
Company H1B Sponsorship