Note: The job is a remote job and is open to candidates in USA. AHEAD builds platforms for digital business by combining cloud infrastructure, automation, analytics, and software delivery to help enterprises achieve digital transformation. The Senior Field Marketing Manager will lead integrated marketing strategies and programs across the West Region, partnering with sales, marketing, and external agencies to increase awareness, pipeline, and customer engagement. The role will manage regional campaigns, ABM initiatives, events, budgets, and performance reporting.
Responsibilities
- Develop and execute integrated field and regional marketing strategies tailored to the West Region, driving brand awareness, pipeline growth, and customer engagement across target accounts and industries
- Design and activate executive engagement programs, including CxO-level experiences and high-touch events that deepen relationships with strategic customers and prospects
- Lead the planning, execution, and optimization of regional demand generation and pipeline acceleration initiatives, aligned with both corporate and field priorities
- Partner closely with sales, product marketing, demand generation, and GTM teams to ensure cross-functional alignment on messaging, campaign strategy, and audience targeting
- Build and sustain strong relationships with GTM and technology partners to support brand consistency and deliver impactful co-marketing and partner programs across the region
- Drive and execute account-based marketing (ABM) strategies focused on high-value accounts, tailoring campaigns and events to accelerate sales cycles and increase engagement
- Manage and analyze campaign performance, KPIs, and ROI, using data and analytics to continually optimize programs and report impact to sales and marketing leadership
- Ensure clear and consistent communication with the regional sales team, educating on upcoming programs, assets, and global-to-local campaign activation opportunities
- Collaborate with national and global teams to scale successful programs across markets and ensure regional participation in corporate campaigns
- Lead the planning and flawless execution of high-touch regional events, customer roundtables, and partner activations—while also supporting key national initiatives led by the Experience Marketing team
- Oversee and manage the West Region marketing budget, ensuring high-impact use of resources that deliver measurable business results
- Serve as a brand ambassador at industry conferences, executive forums, and customer engagements, strengthening AHEAD’s presence and visibility in the West
Skills
- Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs
- Strong knowledge of account-based marketing (ABM) strategies and execution
- Demonstrated expertise in both project management and event execution
- Familiarity with marketing automation and CRM platforms, ideally including Marketo, Salesforce, and Demand base
- Highly analytical, with a passion for using data to drive decisions and optimize performance
- Excellent written and verbal communication skills
- Strong organizational skills, attention to detail, and the ability to manage time effectively across competing priorities
- Willingness to travel up to 40% as needed to support business and client needs
Benefits
- Internal groups like Moving Women AHEAD and RISE AHEAD that support diversity and inclusion
- Multi-million-dollar lab with top-notch technologies
- Cross-department training and development
- Sponsored certifications and credentials for continued learning
- Medical, Dental, and Vision Insurance
- 401(k)
- Paid company holidays
- Paid time off
- Paid parental and caregiver leave
Company Overview