Note: The job is a remote job and is open to candidates in USA. Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. As Sr. Director of Performance Marketing, you will own the end-to-end performance marketing strategy and lead a high-performing team to drive user acquisition, engagement, and long-term growth.
Responsibilities
- Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio, with direct budget ownership across SEM, paid social, programmatic display, and emerging channels
- Build and scale the performance marketing function by hiring, developing, and leading a team of managers, channel specialists, and analysts
- Partner with Data Science & Experimentation to design and interpret incrementality tests, media mix models, and multi-touch attribution frameworks that sharpen budget allocation and demonstrate ROAS at scale
- Lead the adoption of agentic AI workflows, including automated bidding, AI-driven creative iteration, autonomous anomaly detection, and agent-assisted campaign management, to increase team velocity and campaign efficiency
- Establish rigorous reporting infrastructure and KPI frameworks (CAC, LTV, ROAS, incrementality) that surface actionable insights for VP and executive leadership on a regular cadence
- Work cross-functionally with Product, Engineering, and Yahoo DSP teams to leverage first-party data and Yahoo's own agentic media-buying capabilities as a competitive in-house advantage
- Manage relationships with key platform partners and stay ahead of algorithm changes, product betas, and AI-driven buying innovations
- Develop and enforce channel playbooks, creative testing frameworks, and campaign governance standards that can scale across a growing team
Skills
- 12+ years in performance marketing, with 5+ years in a senior leadership role owning large teams and large media budgets
- Deep channel expertise across two or more of the following: SEM, paid social, programmatic display, or affiliate marketing, with a track record of full-funnel budget ownership and measurable growth outcomes
- Strong analytical foundation, including fluency in attribution models, incrementality testing, A/B experimentation, and data visualization tools, with the ability to pull and interpret data using SQL or business intelligence platforms
- Proven experience scaling performance marketing programs at a large consumer internet, media, or subscription-based company
- Hands-on familiarity with agentic AI marketing tools (automated campaign management, generative creative, AI-assisted optimization), or a clear track record of adopting emerging advertising technology
- Experience across leading demand-side platforms (DSPs) and digital advertising ecosystems
- Strong cross-functional leadership with the ability to align Marketing, Product, Engineering, and Data Science stakeholders around shared objectives
- Excellent communication skills, with the ability to translate complex performance data into clear strategic narratives for executive audiences
- Experience at a media company, marketplace, or subscription product with first-party data assets
- Familiarity with Yahoo's product ecosystem and audiences, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News
- Experience using Yahoo DSP's agentic AI capabilities or other AI-native buying platforms
Benefits
- Incentive compensation opportunities in the form of discretionary annual bonus or commissions
- Equity incentives
- Healthcare
- A great 401k
- Backup childcare
- Education stipends
- Flexible hybrid work options
- 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome
Company Overview
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