Note: The job is a remote job and is open to candidates in USA. RedSail Technologies is seeking a Senior Content Marketing Manager who will lead the development and execution of a strategic content marketing plan. This role involves overseeing content strategy, managing a team of contributors, and collaborating cross-functionally to produce high-quality content that drives brand awareness and business growth.
Responsibilities
- Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning, business objectives, and leadership priorities
- Manage and mentor a small content team, providing direction, feedback, and support to ensure high-quality work and professional growth
- Write, edit, and oversee high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts
- Collaborate with product marketing and sales to develop go-to-market initiatives, including email/content calendars, battle cards, market intelligence analyses, and customer-facing collateral
- Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion
- Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns
- Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact
Skills
- Bachelor's degree in Journalism, Public Relations, Communications, or related field
- 6+ years of experience in content marketing, preferably in B2B organizations, with demonstrated experience leading content strategy and managing a team
- Excellent writing portfolio and background
- Experience owning and evolving a brand
- Experience with Monday.com
- Comfortable and confident working with senior leaders on time-sensitive corporate communications for customers and prospects
- Excellent communication, collaboration, and leadership skills
- Proven ability to lead, coach, and prioritize work for direct reports or cross-functional content contributors
- Ability to manage multiple projects simultaneously and meet tight deadlines
- Strong attention to detail and ability to maintain high-quality standards
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