Note: The job is a remote job and is open to candidates in USA. Skan AI is hiring a Senior ABM Program Manager to design and run one-to-one account-based marketing programs for existing customer accounts. The role focuses on creating expansion pipeline and strengthening retention through account planning, cross-functional coordination, multichannel programs, budget management, and performance reporting.
Responsibilities
- Design and run 1:1 ABM programs for expansion accounts, from account plan through execution, optimization, and reporting
- Build account plans with account executives and customer success, covering buying-committee maps, whitespace, expansion plays, and sequencing. Submit plans and investment asks to marketing leadership for approval
- Partner with product marketing and content on account-specific messaging, business cases, and executive content
- Orchestrate multi-channel 1:1 programs: executive outreach, direct mail and gifting, in-person experiences, personalized content, and account-level paid support with the digital and paid team
- Work with field marketing to build executive dinners, roundtables, and customer programs into account plans
- Coordinate BDRs on buying-committee outreach within expansion accounts
- Manage the 1:1 ABM sub-budget and report spend against outcomes monthly
- Track account engagement and expansion pipeline using the measurement standards set with marketing operations, and flag accounts ready for sales action
- Deliver regular 1:1 performance updates to sales and marketing leadership with account trends and recommended changes
- Contribute 1:1 learnings to the wider ABM playbook, including tiering and 1:few programs
Skills
- 6+ years in B2B marketing, with 3+ years focused on ABM in enterprise SaaS or tech
- Proven record running 1:1 ABM programs that drive expansion pipeline
- Deep understanding of buying-committee dynamics, account planning, and customer expansion motions
- Experience with executive events, roundtables, and gifting programs tied to account engagement
- Strong collaborator across account executives, customer success, BDRs, field, and product marketing
- Hands-on with HubSpot for account-level execution and tracking
- Analytical and organized, able to move between account strategy and campaign detail
- Clear communicator who turns account activity into useful insight
Company Overview
Company H1B Sponsorship