Note: The job is a remote job and is open to candidates in USA. Sinclair Inc. is a diversified media company, and Digital Remedy is its performance media partner providing outcome-based media solutions. The Solutions Marketing Manager leads customer-centered solution development for complex opportunities, RFPs, RFIs, and high-priority client conversations. The role manages and develops the Solutions Marketing team while partnering with Sales, Marketing, Product, Research, Creative, and subject-matter experts to create strategic narratives and integrated solutions.
Responsibilities
- Partner with Sales on complex, strategic, and high-value opportunities to identify the underlying customer business and marketing challenge
- Lead problem-led solution development that combines multiple products, audiences, platforms, media types, and services around specific customer needs
- Define the strategic angle, narrative architecture, and recommendation for major pitches, RFPs, and RFIs
- Challenge briefs and assumptions constructively when a stronger strategic approach can improve the opportunity
- Translate customer objectives, audiences, KPIs, and market dynamics into clear strategic recommendations
- Develop executive-level client narratives that connect challenge, insight, strategy, solution, proof, and expected outcome
- Ensure recommendations are integrated solutions rather than collections of disconnected capabilities
- Lead custom research and insight development where it can materially strengthen the strategy
- Simplify complex capabilities into persuasive stories for senior client and agency audiences
- Lead quarterly business reviews for top strategic accounts, setting the standard for how the team frames performance, insight, and forward-looking recommendations that shape the client relationship
- Manage, coach, and develop the Solutions Marketing Analyst and Solutions Marketing Associate
- Establish intake, prioritization, routing, and quality standards so the team deploys strategic resources where they can have the greatest revenue impact
- Create clear escalation paths from scalable sales support to custom strategy and executive-level opportunity support
- Build the team’s skills in customer discovery, research, storytelling, strategic thinking, presentation development, and sales partnership
- Measure team impact through pipeline support, meetings created, opportunity outcomes, turnaround time, and seller adoption, not presentation volume alone
- Work closely with the Marketing Manager, Product & Enablement to apply established positioning, messaging, GTM frameworks, proof points, and foundational materials to customer-specific opportunities
- Provide feedback from live opportunities to Product & Enablement on recurring customer needs, competitive themes, content gaps, and emerging solution opportunities
- Collaborate with Sales, Research, Product, Creative, and other subject-matter experts to assemble the right expertise around priority opportunities
- Advocate for earlier Solutions Marketing involvement so the team helps shape recommendations rather than simply package decisions already made
Skills
- 5+ years of experience in solutions marketing, integrated marketing, media strategy, sales strategy, brand strategy, agency planning, or a related discipline
- Demonstrated ability to translate complex business challenges into clear strategic recommendations and compelling narratives
- Experience leading RFPs, RFIs, major pitches, or complex client proposals
- Strong research, analytical, storytelling, and executive presentation skills
- Ability to connect multiple products and capabilities into cohesive customer solutions
- Strong commercial instincts and a collaborative, consultative approach to partnering with Sales
- People management or demonstrated team leadership experience
- Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc
- Experience in media, advertising, agencies, ad tech, or B2B marketing is a plus
Benefits
- Participation in a retirement plan
- Life and disability insurance
- Health, dental and vision plans
- Flexible spending accounts
- Sick leave
- Vacation time
- Personal time
- Parental leave
- Employee stock purchase plan
- Great benefits
- Open-door policy
- Upward mobility
Company Overview