Note: The job is a remote job and is open to candidates in USA. Greenwich Advanced Counseling is a professional counseling and resource center providing counseling, interventions, renewal groups, seminars, and professional training. The Social Media Manager will plan, create, and publish content to increase awareness of GAC’s services and mission, manage campaigns and posting calendars, engage online communities, and monitor performance metrics. The role will also collaborate with counseling and administrative staff to promote programs and ensure content reflects GAC’s compassionate and confidential approach.
Responsibilities
- Planning, creating, and publishing content across social media platforms to increase awareness of the GAC's services and mission
- Developing social media campaigns, managing posting calendars, engaging with online communities, responding to messages and comments, and monitoring performance metrics
- Collaborate with counseling and administrative staff to highlight programs, events, seminars, and training opportunities, and ensure all content reflects GAC's compassionate and confidential approach
- Staying current with social media trends and best practices and recommending improvements to enhance reach and engagement
Skills
- Social Media Marketing and Social Media Optimization (SMO) skills, including experience managing platforms such as Facebook, Instagram, LinkedIn, and others
- Communication and Writing skills, with the ability to create clear, empathetic, and professional content tailored to diverse audiences
- Content Strategy skills, including planning campaigns, building editorial calendars, and aligning content with organizational goals
- Experience analyzing social media metrics and using insights to refine strategies and improve engagement
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines
- Comfort working in a setting focused on mental health, counseling, or community services; prior experience in a nonprofit or healthcare environment is a plus
- Demonstrated understanding and sensitivity the mental health field, and ability to remain current, relevant, and emotionally attuned to issues within mental health
- Passion for GAC's mission to make mental health care accessible
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent relevant experience
- Proficiency with social media management tools and basic graphic or video editing tools (e.g., Canva, Adobe Express) is beneficial
Benefits
- Remote work
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