Note: The job is a remote job and is open to candidates in USA. Illumia provides integrated technology solutions for education, healthcare, and business campuses. The company is seeking a strategic, hands-on Social Media Manager to own its organic social media presence, employee advocacy program, social media calendar, and platform expansion strategy. The role coordinates cross-functional content, manages social engagement and listening, and analyzes performance to improve reach and engagement.
Responsibilities
- Develops and executes a strategic plan for Illumia’s social media presence to include platform expansion and messaging
- Builds a specific plan to activate and grow a YouTube presence, leveraging Illumia's existing video and content assets that are currently underutilized
- Recommends platform-specific best practices and content formats to maximize reach and engagement on each channel
- Owns and manages the enterprise social media calendar, coordinating incoming content from marketing teams into a single, unified publishing schedule
- Builds and publishes original brand content designed to drive brand awareness and follower growth across corporate social channels
- Ensure consistent brand voice, quality, and publishing cadence across all scheduled content, regardless of the source team
- Owns and manages the Sprout Social employee advocacy program end-to-end: adding new content for employees to share, monitoring submissions and participation, and tracking results
- Identifies and recommends improvements to increase employee adoption, participation, and reach through the program
- Monitors social channels daily for mentions, comments, and engagement (social listening), responding to posts and messages in a timely, on-brand manner, as well as escalating or redirecting as necessary
- Tracks engagement and sentiment trends and reports out regularly on social listening insights and response activity
- Documents social media processes, workflows, and best practices to ensure consistency and continuity
- Owns data analysis across all social programs — advocacy, organic content, and social listening — with insights and recommendations for improvement
Skills
- • Bachelor's degree in Marketing, Communications, or a related field
- • 3-5+ years of experience in social media management or community management
- • Proven experience managing organic social media programs and content calendars across multiple platforms
- • Experience with social media management and social listening tools (e.g., Sprout Social, Hootsuite, or similar)
- • Strong writing skills for social-specific formats and platform-native content
- • Strong project management, organizational, and time management skills
- • Direct experience with Sprout Social, including managing an employee advocacy program
- • Experience developing or executing a multi-channel or platform expansion strategy (e.g., YouTube, TikTok)
- • Experience with video content strategy or repurposing existing video assets for social distribution
- • Experience in B2B, SaaS, fintech, technology, or higher education industries
- • Proficiency with Microsoft Office, Monday.com, HubSpot, or similar platforms
Benefits
- Flexible time off, including paid holidays and volunteer time.
- Robust health, dental, and vision insurance plans on the first day of employment.
- Comprehensive employee assistance program (EAP).
- Employer-paid life insurance, AD&D, short-term disability, and long-term disability insurance.
- Flexible spending account (FSA) or health savings account (HSA).
- Matched 401(k).
- Employee stock purchase plan.
Company Overview